contact us

Facebook Twitter Linkedin Instagram

Please email all questions to dailybrief@promax.org


editorial director

PAIGE ALBINIAK :: paige@promax.org

Promax Offices

5700 Wilshire Blvd, Suite 275
Los Angeles, CA 90036
310-788-7600

the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of Promax, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

EDITORIAL STAFF

PAIGE ALBINIAK
Editorial Director
paige@promax.org

Cate Lecuyer Marian
Digital Content Producer
cate.lecuyer@promax.org

daily newsletter

Sign up to receive industry news, creative inspiration and more!

contact us

Email Promax Call Promax


editorial director

PAIGE ALBINIAK :: paige@promax.org

Promax Offices

5700 Wilshire Blvd, Suite 275
Los Angeles, CA 90036
310-788-7600

Please email all questions to dailybrief@promax.org


the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of Promax, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.


Advertise with Brief

Please contact:

Stephen Earley
Vice President, Sponsorships
stephen.earley@promax.org
310-789-1551

David Tilove
Manager, Strategic Partnerships
david.tilove@promax.org
310-789-1504

Hot Spots FAQ

DIRECTIONS TO SUBMIT:

Email the link to a live and public YouTube or Vimeo video as well as the title of the spot to Daily Brief at dailybrief@promax.org.

Please include relevant information with your submission, including the show’s premiere date, any special design techniques used in the making of the spot, and whether this is part of an overall rebrand strategy. The more information, the better.

Please also include any appropriate credit information, including client, agency, production company or director. We will make every effort to include credit information where appropriate.

WHAT DO I NEED IN ORDER TO SUBMIT?

1. Link to a public and live YouTube or Vimeo video

2. Name of the spot

3. Important information for the spot

4. Credits

WHAT TYPE OF WORK CAN I SUBMIT?

Any current media marketing promotion or design video content made for broadcast on-air or online. This includes work promoting media including television, digital, radio, etc., across the spectrum of entertainment, news, sports and so on. We also accept special projects and show opens and branding/rebranding packages for consideration. We do not accept company or sizzle reels. Ideally, we run campaigns in line with when they premiere on air or online so the sooner we can receive materials, the better. We generally do not run spots that are several months old.

If possible, please make your spot available to all countries and regions so all Promax members can see your work. If the spot has any non-English dialogue or voiceover, please include English subtitles where possible.

HOW OFTEN CAN I SUBMIT?

You can submit as many spots for consideration as often as you’d like, but our policy is to run work that began its original run within the last few weeks, and we try not to run work from the same company more than twice a month.

WHEN WILL MY SUBMISSION BE FEATURED?

Unfortunately, due to the high volume of submissions received, not all spots will be featured on Daily Brief. Most spots that are chosen by the editors are featured within 2-3 weeks of their submission date. We cannot guarantee if or when your submission will run.

WILL I BE NOTIFIED IF MY SUBMISSION IS GOING TO RUN?

We generally do not notify companies before running their work, but if you have questions you may contact the editorial department at dailybrief@promax.org.

WHO DO I CONTACT IF I HAVE QUESTIONS?

Please email all questions to dailybrief@promax.org.


Editorial Policy

The mission of Daily Brief is to serve the overall mission of Promax in the areas of Education, Information, Leadership, Community Engagement and Inspiration by ensuring:

a) Content Excellence: creating, curating and distributing the richest, most relevant and most rewarding content;

b) Activation Excellence: activating this content and this community through the most dynamic and engaging channels, including social media, conferences and podcasts;

c) Connectivity Excellence: Persistently connecting back to Promax and its membership.

Daily Brief is a journalistic organization housed within Promax designed to serve both Promax members as well as the TV industry at large. While Daily Brief is part of Promax, its main mission is to provide information, education, community and inspiration to anyone involved in the television industry and more specifically, entertainment marketing. The content found in Daily Brief is journalistic in nature and does not exist to provide publicity for Promax, Promax members or any entity, although occasionally articles that appear on Daily Brief may serve members’ or others’ promotional interests.

Daily Brief adheres to journalistic standards. That means its primary goals are fairness, accuracy, integrity and truth. Daily Brief’s reporters, writers and editors are tasked with presenting all sides of a story, as well as quoting sources with precision.

To that end, Daily Brief’s reporters, writers and editors may agree to share on-the-record quotes with interviewees and sources prior to publication. Quotes may be “cleaned up” prior to publication, with “ums” removed or extraneous words deleted, but all quotes must be presented as close to the original as possible, with the speaker’s intent and context fully preserved.

While on-the-record quotes may be shared ahead of publication for approval, it is not Daily Brief’s policy to share entire stories with subjects prior to publication. This is standard journalistic practice so as to avoid giving control over the reporting, writing and presentation to the other entity, as well as to avoid having any conflict of interest.

Incorrect facts — no matter how small — can and should be corrected as soon as possible. If a fact isn’t entirely wrong, but is under question or is subjective in nature, it may also be noted in a correction. Daily Brief’s small team checks its own facts. That said, Daily Brief’s reporters, writers and editors are not expected and are not obligated to make changes to subjective phrases, such as descriptions, for subjective reasons or objections.

It is not Daily Brief’s objective to present any company or entity — whether Promax member or not — in a favorable or an unfavorable light. It is Daily Brief’s mission to cover the business of TV media marketing, with fairness, truth, accuracy and integrity. As a result, one entity’s positive phrasing may be another’s negative phrasing, with a constant aim on keeping the story fair, accurate and truthful.

Stylistically, Daily Brief refers to the AP Stylebook.

Submissions to Hot Spots are guided by an FAQ. Both Hot Spots and The Work selections are chosen by Daily Brief’s editorial team from submissions as well as their own searches. Selections are subject to Daily Brief’s editorial process.


Entries tagged with: Not-so-pretty

Work Behind the Scenes with Kiernan Shipka on Netflix’s ‘Sabrina’

When Sabrina learns she is half-mortal, half-witch, she has to make a choice.

Read More
Hot Spots Top 5 Hot Spots: September 2018

Featuring the five most-viewed Hot Spots on ‘Daily Brief’ last month.

Read More
Top Stories Zombies Meet Michael Myers in AMC Cross-Promotion for ‘Halloween’

AMC airs teaser for latest installment of horror movie during 'The Walking Dead.'

Read More
Top Stories The CW Is #OpentoAll

In new public service campaign, network's stars invite everyone to defy odds and create hope, change and love.

Read More
Work ‘GoT’‘s Richard Madden Moves From King to ‘Bodyguard’

Whose side is Specialist Protection Officer David Budd on in Netflix's upcoming off-BBC thriller?

Read More
Work Worlds Collide in Season 2 of Starz’ ‘Counterpart’

James Cromwell, Betty Gabriel join cast when series returns Sunday, Dec. 9, at 9 p.m. ET/PT.

Read More
Top Stories Sponsored Post: New York TV Week Takes Place Oct. 29 - Nov. 1

Jam-packed week includes Broadcasting & Cable Hall of Fame, TV Data Summit, Advanced Advertising, Next TV Summit and NYC…

Read More
Sports Fox Sports Draws Inspiration From NYC for Its ‘TNF’…

Thursday night games moved from NBC and CBS to Fox, NFL Network and Amazon Prime this year.

Read More
Hot Spots If Anyone Asks, You’re ‘Busy Tonight’

Late-night talk show starring Busy Phillips debuts on E! on Sunday, Oct. 28.

Read More
Work ‘The World Ends With You’ Returns to Nintendo Switch

Reboot of Square Enix's classic role-playing game came out Friday, Oct. 12.

Read More
Top Stories Syfy Turns to Fans to Create Network IDs

Artists from around the world have been creating short, fun spots and network just debuted Halloween-themed batch.

Read More
Hot Spots The ‘Charmed’ Ones Return to The CW

Trailer, cut by The Shop, introduces fans old and new to new cast and to show's snappy tone and supernatural feel.

Read More
Top Stories ‘Rachael Ray’ Celebrates Female Artists With #WallsbyWomen

Works by different women will be featured in show's audience holding area during season 13.

Read More
Work Netflix Follows Dreams, Struggles of 9 Musicians in ‘Westside’

Unscripted series highlights their journey and personal lives as they develop an ensemble performance for live show at L.A.…

Read More
Top Stories Paul Osincup Knows How to Break the Ice

Team builder helps PromaxGAMES cohort get to know each other before getting to work.

Read More
Hot Spots Nature Is Thread That Connects Us All In History’s ‘Mountain…

Spot by creative agency Roger perfectly captures that idea.

Read More
Work Netflix’s ‘Haunted’ Depicts True Accounts of Ghost Stories

Fans also can submit their nightmares for chance to have them artistically rendered.

Read More
Top Stories Nick Brings Halloween AR Experience to ‘Henry Danger’

Kids can use Screens Up app to play along with episode parodying Netflix’s ‘Stranger Things.’

Read More
Top Stories Promo Mojo: Fox Takes First and Second Place with NFL, ‘9-1-1’

As fall TV gets underway, broadcasters hold four out of five spots on this week's list.

Read More
Hot Spots NFL Fans Get More Content Than Ever on NFL App

Spot by Stun shows how excited fans can be for football.

Read More
Work ‘The Devil Next Door’ Explores Alleged Abuse in N.C. Church

Series gives voice to former members as they try to convince loved ones still inside to break free.

Read More
Work ‘Making a Murderer’ Follows Fight to Overturn Conviction

‘Part 2’ of Netflix series also focuses on process' emotional toll.

Read More
Top Stories PromaxBDA Unveils Finalists for 2018 Latin America, US Hispanic…

Leading companies include Fox Networks Group Latin America, NBCUniversal International Networks Latin America, Sony Pictures…

Read More
Hot Spots Howie Mandel is Back as Host of ‘Deal or No Deal’…

Creative agency bpg turns baggage claim into something much more fun as Mandel makes his grand entrance.

Read More
Work The CW’s ‘Arrow’ Teases the Longbow Hunters in Season 7

And there’s a new Green Arrow in town as Oliver Queen tries to keep a low profile behind bars.

Read More
International Idris Elba Lures Viewers to Sky Q Using Netflix as Bait

Clever spot embeds Elba in Netflix, Sky shows such as 'The Crown,' and 'Game of Thrones.'

Read More
Work ‘Good Omens’ Takes a Comedic Look at the End of the World

An angel and a demon team up to save life on earth in Amazon Prime’s series.

Read More
Top Stories Syfy Teams With Black Spot to ‘Geeksplain’ New York…

Together, network and agency created four days of coverage from NYCC 2018.

Read More
International Desiree Akhavan Created, Wrote, Stars In ‘The Bisexual’

Six-part dramedy explores what happens when someone's life choices come into question.

Read More
Work Claire Underwood Fights for Her Political Life In ‘House…

Sixth and final season features Diane Lane and Greg Kinnear as political operatives who run influential corporation.

Read More
Top Stories Guest Column: Moving From Middle to Executive Management

Tips and tricks for a smooth and successful transition.

Read More
Hot Spots Creative Mammals Helps Cartoon Network Create Crossover Event

Special airing Monday, Oct. 8, features crossover of several shows: 'OK K.O.!,' 'Ben10,' Teen Titans Go!,' and 'Steven Universe.'

Read More
Work All Hell Breaks Loose in Season 3 of ‘Stan Against Evil’

'30 Rock''s Scott Adsit joins cast when IFC original series returns on Halloween at 10 p.m.

Read More
Work Magic’s Getting Real in Season 4 of Syfy’s ‘The…

Show based on novels by Lev Grossman returns to Syfy on Jan. 23.

Read More
Work War’s On The Horizon in Season 2 of Starz’ ‘American…

Starz hosts show panel at NYCC with Patton Oswalt moderating.

Read More
Work Syfy to Debut Space Thriller Series ‘Nightflyers’…

Show is based on novella by 'Game of Thrones' author George R. R. Martin, who also executive produces.

Read More
Work History’s ‘Project Blue Book’ Dramatizes UFO Investigations

Series is based on declassified files from a top-secret program that ran from 1952-1969.

Read More
Hot Spots Ranger & Fox Celebrates 25 Years of UFC

Agency culled through archival footage to create mixed-media opening titles.

Read More
Top Stories Thrive Cohort Learns Value of Aligning Personal, Professional…

Members of leadership development program worked together to build management skills strategies during immersive retreat.

Read More
International Spain’s Atresmedia Offers First Look at ‘The Pier’

Romantic thriller hails from ‘Money Heist’’s Alex Pina.

Read More
Top Stories WeTV Partners With NAACP to Get Out the Vote

Network encourages its viewers to vote in midterm elections Nov. 6.

Read More
Hot Spots AMC Changes Up Main Titles for Season 9 of ‘The Walking…

Sequence, which gives nod to series graphic-novel origins, is produced by Huge Designs.

Read More
Top Stories ABC Stars Encourage Us to #ChooseKindness

Ryan Seacrest, Carrie Underwood serve as brand ambassadors for anti-bullying initiative.

Read More
Work ‘The Conners’ Move on Without Roseanne

Family is forced to face life's daily struggles after ‘sudden turn of events.’

Read More
Top Stories Netflix Developing TV Series, Films Based on ‘Chronicles…

Deal marks first time one entity has held rights to all seven books in series.

Read More
Top Stories Promo Mojo: ABC Takes First and Second

Broadcast networks take all five spots for first time in weeks as fall TV premieres.

Read More
Hot Spots Discovery’s Got A Taste for Gold

Gold is hidden everywhere in this ninth-season promo by AV Squad for 'Gold Rush.'

Read More
Work ‘Room 104’ is ‘Going Off the Rails’ in Season 2

Return of HBO’s anthology series features all-star cast, eclectic stories.

Read More
Top Stories Cindy Olsen Named VP, Marketing at Endemol Shine NA

Marketer comes to studio from Universal Pictures.

Read More
Hot Spots AV Squad Steps Back in Time for HBO’s ‘What’s…

Two-part documentary on Mohammad Ali comes from LeBron James, Maverick Carter and Antoine Fuqua.

Read More
Work ‘Marvel’s Runaways’ Plan to Fix the World Their Parents…

Season two finds the teens with superpowers learning to live on their own as they figure out how to take down Pride.

Read More
Sports ‘This is SportsCenter’ Features Von Miller

The Denver Broncos linebacker takes his love for chicken farming to ESPN’s offices.

Read More
Top Stories Monsters Dance It Out for Freeform’s ‘31 Nights of…

Stephen “tWitch” Boss, Allison Holker star in music video to open network's annual celebration of Halloween.

Read More
Top Stories IFC Debuts Brand Refresh With Gretel

Launches OTT channel, Sloth, to air across network's apps.

Read More
Hot Spots Digital Billboards Play Up PSV Soccer Matches in Fox Promo

Promo by Fox Creative Netherlands showcased its rebrand by traveling to the Dutch soccer league's hometown.

Read More
Top Stories ESPN Promotes 15-Year Veteran Laura Gentile to SVP, Marketing

Will lead the ESPN brand across all media and focus on expanding its reach to new audiences.

Read More
Work DC Universe Introduces the ‘Titans’

Meet Robin, Beast Boy, Raven and Starfire in four new trailers for the streaming service’s first original series.

Read More
Hot Spots

These funny spots highlight the downside that comes with the adoration of constantly airing only Bravo content.

Read More
Top Stories ‘Bob’s Burgers’ to Take Over Restaurants for Season 9 Premiere

Fox to give away free burgers, fries, drinks and swag in Atlanta, St. Louis and Phoenix.

Read More
Work ‘The End is Near’ for ‘House of Cards’

Netflix’s teaser for the final season focuses on Claire Underwood’s first 100 days as president.

Read More
Top Stories

Has more than 20 years of experience across advertising, theatrical main titles, branding, digital, broadcast packaging and…

Read More
Work MTV is ‘Infectious’ in 2013 Latin America Awards Gold-Winning…

Dancers interact with colorful animations designed to entertain, surprise, inspire and empower Millennials.

Read More
Hot Spots The CW’s ‘All American’ is Driven by Anger

The Shop makes strong use of voiceover and graphics for a subtle yet powerful spot.

Read More
Digital AMC’s Sundance Now Launches Scripted Crime Podcast

Six-part series ‘Exeter’ stars Jeanne Tripplehorn and Ray McKinnon.

Read More
Sports Fox Sports Unveils Campaign for ‘Thursday Night Football’

'Now Its a Game' by Wieden+Kennedy focuses on NFL fans to mark the network’s first year broadcasting the games.

Read More
Work ‘Loudermilk’ is ‘Somebody-ish’ When Season 2 Returns

The recovering alcoholic tries to get back into writing to see what he’s capable of when sober.

Read More
Work Fox Premium Viewers Become ‘Sons of a Binge’ in Award-Winning…

Creative from Fox Networks Group Latin America scored a gold at the 2017 PromaxBDA Latin America Awards.

Read More
Top Stories Promo Mojo: Fox’s ‘9-1-1’ Makes a Comeback

Tops the chart with over half a billion ad impressions after slipping to fifth place last week.

Read More
Hot Spots Nathan Fillion is Not on the Same ‘Rookie’ Wavelength as…

The star of ABC’s ‘The Rookie” awkwardly mingles with NFL Rookies of the Year.

Read More
Top Stories

Here’s how FX’s interactive paid media strategy drove awareness and engagement.

Read More
Top Stories Best of Brief: August 2018

‘Daily Brief’ takes a look back at five stories that stood out last month.

Read More
Hot Spots Snippets of Stories Past Fill ‘Castle Rock’ Opening Titles

Imaginary Forces pulled from the haunting pages of Stephen King’s universe.

Read More
Digital

Live-action trailer celebrating game’s Xbox One release shows sometimes spontaneity is more fun.

Read More
Hot Spots Skai TV’s Idents Reveal Many Sides to a Cube

The Greek channel’s new icon becomes part of everyday life in creative by Nomint and Tony Zagoraios.

Read More
Work ‘Big Mouth’ Releases Its Inner Monster in Season 2

Netflix show also introduces The Shame Wizard as it explores the awkward, glorious nightmare of being a teenager.

Read More
Top Stories ‘The Good Place’ Treats Fans to Fro-Yo, Burritos

And travels around the country with a giant fork activation for its season three premiere.

Read More
Work ‘Doctor Who’ Never Refuses to Help People

BBC’s season 11 trailer also points out that Jodie Whittaker is in charge.

Read More
Digital Nick Launches Mobile Game App for ‘The Loud House’

Leading up to the season three premiere, players can help the show’s hero Lincoln build the ultimate towering treehouse.

Read More
Top Stories ABC’s ‘Aperture’ Rebrand Points a Lens at America

Fresh look by The New Blank is inspired by political divisiveness and programming meant to reflect all viewers.

Read More
Work CBS Enters ‘The Twilight Zone’ with Jordan Peele

Network revealed Peele as the narrator and host of its reboot of the classic sci-fi series.

Read More
Work ‘Marvel’s Daredevil’ Is Ready to ‘Let the Devil Out’

Matt Murdock takes a dark turn in Netflix’s season three date announcement teaser.

Read More
Top Stories We Are Royale Hires Creative Director Chad Howitt

Will help elevate the agency’s creative stories through his expertise in live action, VFX and design.

Read More
International Creative Review: Beeld Motion [Español]

El estudio en Río de Janeiro diseña branding creativo basado en la animación y la música.

Read More
International Creative Review: Beeld Motion

Río de Janeiro studio designs creative branding based in motion and music.

Read More
Work Rede Telecine Taps into ‘Conan the Barbarian’’s Sensitive…

This irreverent take on the warrior screams romance, and scored a gold for funniest promo at the PromaxBDA 2013 Latin America…

Read More
Hot Spots Past Seasons ‘Come Together’ for ‘This is Life…

CNN's season five promo unites the diverse tapestry of characters the investigative journalist has met along her journey.

Read More
Top Stories Promo Mojo: ABC’s ‘A Million Little Things’…

ABC's 'Single Parents' also snags fourth place.

Read More
Hot Spots Turner Sports Evokes Fans’ Passion for UEFA Champions League

Powerful spot turns to Djimon Hounsou to highlight the collective excitement around the group stage matches.

Read More
Work Univision Showcases Its Talent in ‘La Que Nos Une’ Brand…

The rebrand won a gold at the 2017 PromaxBDA Latin America Awards.

Read More
Hot Spots Top 5 Hot Spots: August 2018

Featuring the five most-viewed Hot Spots on ‘Daily Brief’ last month.

Read More
Top Stories Amazon’s ‘Marvelous Mrs. Maisel’ Dominates 2018 Emmy Awards

HBO, Netflix tie with 23 wins, followed by NBC with 16, FX with 12.

Read More
Work Netflix’s ‘Chef’s Table’ Serves Up More Than Just…

Season five of the Netflix show explores themes of local customs and the meaning of home.

Read More
Top Stories ‘Never Get Hulu’ Streamer Warns in New Emmys-Timed Campaign

Hulu’s ‘Better Ruins Everything’ spot timed to debut during the award ceremony.

Read More
Local Disney-ABC Riffs on Dre’s Love of Shoes to Kick Off ‘Black-ish’

Show uses both traditional promos as well as digital and social campaigns to launch off-network sitcom into broadcast syndication.

Read More
Top Stories Superestudio Adds More Live Action to Nickelodeon’s Brand Refresh

Creative agency took its previous refresh to the next level.

Read More
Hot Spots TVA Moves and Shakes Its Way Into Fall Programming

Spot also promotes the French Canadian channel’s new dance variety show ‘Revolution.’

Read More
Digital ‘Call of Duty: Black Ops 4’ Beta Tests Blackout Mode

Trailer showcases the new ‘battle royale’-style gameplay.

Read More
Work ‘Walking Dead’ Teases New Beginnings, End of Rick Grimes

The survivors strive for relative peace as ‘The Whisperers’ emerge in season nine.

Read More
Work ‘The Deuce’ Gets New Theme Song, Opening Credits

Season two main titles are set to Elvis Costello’s ‘This Year’s Girl.’

Read More
Top Stories TV Calendar: Fall Premieres 2018

Check out the new and returning series debuting during fall premiere week.

Read More