The holidays mean different things to different people – whether it’s rewatching nostalgic favorites, taking in every possible game, or settling down in front of an action-movie marathon.

RELATED: Finalist Friday: Documentary Promo

Each of the six finalists in the category of holiday/special event/seasonal program promo succeeds in turning the everyday into something special.

“Movie Christmas,” Paramount Network Spain, Paramount Creative EMEAA

Movie stars abound in this fun spot for Paramount Network Spain. See how many movie stars – and their movies – you can identify.

TSN X CTV FWC, “Come Together,” Bell Media

Bell Media’s sports network TSN makes the most of the Fifa World Cup in this dynamic spot set to the Beatles’ classic tune.

”The Toughies,” Fox Movies Portugal, The Walt Disney Company Europe and Africa

This wonderfully tongue–in-cheek spot cleverly inserts some of Hollywood’s most iconic action heroes into a natural history documentary, complete with pitch-perfect narration.

“Merry Matrix,” TV Globo

Brazil’s TV Globo turns the dark and violent original Matrix movie into a festive Christmas flick with the addition of some holiday-themed VFX.

MBC2, “Bond with Raya,” MBC Group

MBC 2 inserts a new Meghan Markle-esque player into the cloak-and-dagger world of James Bond in this smart spot.

“Classic Sci-Fi Weekend,” AMC Networks International UK

AMC Networks International UK uses a retro technique to hype its classic sci-fi weekend, complete with action figures, toy cars and fake plastic monsters.

Sign up now to attend the 2023 Promax Global Excellence Celebration December 7 in New York City – and hurry! Preferred seating is already sold out.

Tags: finalist friday global excellence global excellence awards 2023


  Save as PDF