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FX Networks has gone global – Global Excellence Creative Marketing Team of the Year, that is. The Disney-owned entertainment platform also won North America Creative Marketing Team of the Year, an award it has now won 12 times.
Last year’s Global Excellence Creative Marketing Team of the Year winner was National Geographic. That network was a finalist this year, along with Netflix, Shemaroo Entertainment Ltd., the Walt Disney Company Europe & Africa and TV 2 Denmark. TV 2 Denmark was named Promax Europe Creative Marketing Team of the Year in both 2023 and 2022.
Burbank, Calif.-based Eclipse was named Global Excellence Agency of the Year. Last year’s winner was Amsterdam-based DutchToast, which also was a finalist, along with Bond, Holy Ravioli, New Land and Trailer Park. Denmark’s Holy Ravioli nabbed this honor at the 2023 Promax Europe Awards.
Former CNN senior marketing executive Rick Lewchuk also was given Promax’s Lifetime Achievement Award. During Lewchuk’s 10 years at CNN, his team won the honor of Global Excellence Creative Marketing Team of the Year six consecutive times. Since leaving CNN in late 2022, Lewchuk has launched new firm Film at 11 Marketing, through which Lewchuk will coach news, sports and entertainment marketers.
Besides honoring the “of the year” winners, awards were handed out in such categories as 360 campaign: brand image, program trailer, brand image promo campaign, in-house program promo, documentary promo, editing, and many more with companies from all over the world competing in the event. Companies also competed with spots and campaigns across scripted, reality, news, sports, documentary, drama and comedy programming and for on-air, off-air, digital, social and branded campaigns.
To see all of this year’s Global Excellence winners, go here.
Besides the awards, which were held at NeueHouse Madison in New York City, Promax hosted a panel on artificial intelligence titled, “From Fear to Frontier: AI’s Role in Shaping Creative Futures.” After the awards, attendees were invited to mix and mingle over drinks and dessert.
To determine this year’s gold, silver and bronze winners, peer-based judges and juries met in New York, Los Angeles, Amsterdam and virtually. Finalists and winners are decided via two rounds of judging. The first round names the finalists and is conducted via online voting. This round includes a diverse line-up of industry judges. Each entry is evaluated and scored based on overall creativity, originality of concept and message effectiveness.
The second round, in which a jury of industry peers selects the winners, was held via in-person gatherings in Amsterdam, Los Angeles and New York City and via one virtual meeting. Promax Awards Committee Officer and Jury Chair Scott Edwards, executive vice president, creative advertising, Fox Entertainment, oversaw the proceedings.
This year’s Los Angeles jurists included Kenya Hardaway, senior vice president, integrated promotions, FX Networks; DeAnna Gravillis, CEO and co-founder, Gravillis Inc.; Chris Van Amburg former head of marketing, Apple TV Plus and Sony Picture Television; Linnea Hemenez, SVP, international marketing, Starz, and current Promax board co-chair; Alan Beard, CEO, Synonymous and current Promax board co-chair; Aaron Goldman, EVP, creative marketing, Disney Entertainment Television; Pia Chaozon Barlow, executive VP, marketing - HBO & Max Originals, Warner Bros Discovery; Michael McIntyre, CEO, Mocean; Stephen Bruno, VP, film marketing, Amazon MGM Studios; Rich Kim, head of marketing, Amazon Prime Video; Matt Hernandez, SVP, head of design, Paramount Streaming; Kjetil Njoten, global head of creative, Imax; Andy Baker, VP, marketing, Disney Plus, and Promax board secretary; and Stephanie Gibbons, president, creative, strategy & digital, multi-platform marketing, FX Networks and Promax board chair emeritus.
New York jurists were Kendrick Reid, SVP, executive creative director, brand creative, BET Media Group and Promax board treasurer; Erin Newsome, vice president, creative, The Walt Disney Company; Becca Schader, VP, creative marketing, Paramount Plus; Rosie Garschina, executive creative director, Trollbäck+Company; Jennifer Ball, senior vice president, marketing, research and insights, BBC Studios; Tim Nolan, executive creative director, A+E Networks; Kelli Miller, executive creative director/ partner, And/Or; Richard Gibson, VP creative - streaming, ViX (TelevisaUnivision); Eduardo Ruiz, president & general manager, A+E Networks Latin America; Eric Jones, vice president, creative originals & film, Peacock; Daniel Akers, VP creative, AMC Networks; and Puja Vohra, EVP, consumer marketing, Paramount.
And in Amsterdam, jurists were Jacob Weinreich, chief marketing officer, TV 2 Denmark; Lorenza Radici Blactot, SVP, marketing, Carburant; Natalie Boot, global VP FAST & content distribution, Insight TV; Julian Topehlen, managing & creative director, 13 Frames GmbH; Pablo Munoz, founding partner, Cøllage; Olivier Schaack, creative director, TV5 Monde; Unai Iparragirre, head of channels, EITB; Dung Nguyen, Head of Creative - Kids EMEA & BLX LOPs, Warner Bros. Discovery; Germán Sela, head of brand, Movistar Plus+ / Telefónica; Bas Alberts, creative director, DutchToast; Oana Galloway, senior creative, Netflix ; Maria Borrás, CEO, Comodo Screen; Davide Baldi, CEO, Dude; Aileen Madden, deputy managing director, Red Bee Creative; and Tassia Swulinska, design director, DixonBaxi.
Finally, this year’s virtual jurists were Carla Bekker, creative channel head, Birthmark Agency; André Takeda, VP creative services, Warner Bros Discovery; Fabienne Fourquet, CEO, 2btube; Roberto Bagatti, VP, head of brand and promotion, Rai Radio Televisione Italiana; Juan Carlos Ordóñez, owner/creative director, Visualzink; and Tracy Grandstaff, senior vice president, creative content marketing, NBC Entertainment.
Tags: eclipse fx networks global excellence global excellence awards 2023