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editorial director

PAIGE ALBINIAK :: paige@promax.org

Promax Offices

5700 Wilshire Blvd, Suite 275
Los Angeles, CA 90036
310-788-7600

the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of Promax, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

EDITORIAL STAFF

PAIGE ALBINIAK
Editorial Director
paige@promax.org

Cate Lecuyer Marian
Digital Content Producer
cate.lecuyer@promax.org
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Miami-based creative collab creates two-tier campaign ahead of fun football weekend.

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Super Bowl Classics to be available from January 18 through February 21.

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Work includes film plus more than 30 character animations.

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“Messi is Argentina. Argentina are Messi,” says one commentator in trailer.

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Worked with Arts & Letters on sportsbook brand launch.

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Move unifies WBD’s global sports brands under one name.

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Co-branded spot runs during women’s basketball.

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Team won six Super Bowls under leadership of Bill Belichick, Tom Brady.

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Sports Fox Sports’ Greg Olsen Channels Terry Bradshaw

Sports network released latest spot in its NFL 30th anniversary campaign.

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NBA partnered with Translation on new campaign for inaugural NBA Cup.

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Trio of spots features four hosts of ‘America’s Game of the Week.’

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NBC Sports partners with Manning's Omaha Productions on Paris Olympics campaign.

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‘You Can’t Make This Stuff Up’ campaign kicks off 2023 NFL season.

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Film premiered August 5 on FS1, Fox Deportes.

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London-based agency created golden simulation technique for package.

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