“This here, this is Pluto TV Country. Here on this farm, we grow couch potatoes. Couch potatoes grow big and strong here, fed with the finest content from Pluto TV,” says a farmer as he introduces the viewer to his rows of giant potatoes, nestled on couches and watching streaming content on big-screen TVs.

The couch potatoes star in Pluto TV’s first-ever Super Bowl ad, which will air Sunday, February 11, during sibling company CBS’ broadcast of the big game live from Las Vegas.

The potatoes are enjoying everything from Star Trek to SpongeBob to a 24/7 cat channel.

“I love romance, but I also love murder. I love romantic murder,” confesses one potato, while noshing on pretzels.

“I love anything where a hot person throws a glass of wine at another hot person,” says another potato.

The spot, which is shot by director Stacy Wall of Imperial Woodpecker Productions and based on an idea from Los Angeles-based independent creative agency Haymaker, reminds viewers that Pluto TV offers thousands of hours of television and movies – all for free.

“This country was raised on TV. TV that was easy. TV that was free. Pluto TV is TV the way it’s supposed to be,” concludes the farmer.

Content featured in the spot includes The Walking Dead, Star Trek: The Next Generation, CSI: Crime Scene Investigation, Yellowstone, The Price is Right, Survivor, Blue Bloods, Love and Hip Hop Atlanta, CBS Mornings, SpongeBob SquarePants and more.

“At some point over the past decade, the world of television became undeniably crowded and complicated, making audiences yearn for simpler days. Super Bowl LVIII offers an ideal opportunity to connect with viewers seeking that easy and comforting essence of television, a return to TV the way it should be,” said Valerie Kaplan, global SVP, head of consumer marketing, Pluto TV, in a statement. “We’re excited to share our brand story with fans nationwide, using our authentic voice, irreverent sense of humor, and an unforgettable crop of couch potatoes who love TV as much as we at Pluto do.”

The ad will kick off a wider marketing campaign that will run across linear, connected TV, radio, streaming audio, out-of- home, digital display and social media.

Pluto TV is also joining its Paramount brethren on the ground in Las Vegas in the days leading up to Super Bowl LVIII, sponsoring such events as “Guy Fieri’s Flavortown Tailgate” and “Gronk Beach.”

Pluto TV also took the opportunity to spruce up its logo and on-air look. The logo’s playful sans serif font remains, while Pluto TV’s marketing squad introduced a new color: a bright shade of yellow called “Plutonium.” The logo itself is a nod to Pluto’s planetary namesake, and its orbiting motion is intended to reflect the gravitational pull Pluto TV has on fans.

Leading into Las Vegas, Pluto TV launched a pop-up “NFL Super Bowl Classics” channel that features past Super Bowl games and specials 24/7, available now until February 21.

Tags: pluto tv super bowl


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