Ahead of Warner Bros. Pictures’ release of Aquaman and the Lost Kingdom later this month, the company has teamed up with online gaming platform Roblox to create an immersive game for fans.

In “Aquaman Simulator – The Lost Kingdom,” Roblox players visit Aquaman’s underwater world that they can explore with friends as they discover creatures and band together to defend the kingdom from its enemies.

Besides seeing some footage from the upcoming film, starring Jason Momoa, travelers might run into Aquaman himself, as well as his sidekick Topo and his sea dragon Storm. Visitors will receive their own digital version of Storm 24 hours before the film’s U.K. release. They can also win other digital rewards and accessories along the way, including a golden trident, manta mask and one-of-a-kind t-shirt.

The experience is geared toward Gen-Z consumers and designed to engage them in new ways.

“Our goal is to not only captivate Aquaman’s existing millennial fanbase but to also reach new Gen-Z audiences. Harnessing the vast user base of Roblox, with millions of Gen Z on the platform, provides us with a unique opportunity to achieve just that,” said Cameron Curtis, Warner Bros Pictures’ executive vice president of worldwide digital marketing, in a statement.

Warner Bros. Pictures worked with Stockholm, Sweden-based gaming developer The Gang on the experience. Previously, the two collaborated on a Roblox activation to promote another DC/Warner Bros. Pictures film, Shazam! Fury of the Gods.

“The Gang’s exceptional creativity and game design have brought the magic of Aquaman and the Lost Kingdom to life and elevated it to a new level and we can’t wait to see how fans will immerse themselves in the experience,” added Curtis.

“By incorporating immersive gaming experiences into its marketing strategy around the film, Warner Bros. Pictures can nurture and expand Aquaman’s dedicated fan community, offering moviegoers the opportunity to connect with their favorite films like never before,” said Samuel Arvidsson, chief commercial officer at The Gang, also in a statement.

Aquaman and the Lost Kingdom premieres December 21 in the U.K. and December 22 in the U.S.

READ MORE: The Drum

Tags: aquaman and the lost kingdom jason momoa roblox warner bros. pictures


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