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NBCUniversal and Olympics partner Visa are partnering on the “Tap into Tahiti” program, which will send a content creator to Tahiti to cover the surfing competition for the Olympic Games Paris 2024. The men’s and women’s Olympic surfing competition will take place July 27-30, 2024, in Tahiti, a part of French Polynesia, and nearly 10,000 miles from the center of the Olympic action in Paris.
The casting call began Friday and was announced on Today by Team Visa athlete Caroline Marks, who has already qualified for Paris 2024 on Team USA and is the 2023 world champion.
The hired talent will be chosen after a months-long call back process by NBC Olympics producers based on the creator’s storytelling skills, style, technical expertise, and ability to inspire. To start, creators need to follow the prompt and post their content on TikTok with #TapIntoTahiti2024 and tag NBC Olympics (@NBCOlympics).
“The Olympic surfing competition from gorgeous and exotic Tahiti will be one of the most highly anticipated events of the Paris Olympic Games,” said Molly Solomon, executive producer and president, production, NBC Olympics and Paralympics, in a statement. “With ‘Tap Into Tahiti 2024’, anyone can earn a once-in-a-lifetime role at next summer’s Olympics.”
In early 2024, a short list of creators will be tasked with producing additional content to enable fans to support their favorite content or creator via a public voting window. The hired talent will be announced in April, about 100 days prior to the Opening Ceremony. The finalist will be flown to Tahiti in July to produce content around the men’s and women’s surfing competitions that will be distributed across numerous NBCU platforms.
As one of NBCU’s key Olympics sponsors, Visa will also leverage its integrations across the Opening Ceremony, Olympic surfing coverage, and additional sponsored social content to spotlight the creator correspondent.
“Drawing from the inspirational power of the Games, Visa is excited to partner with NBCU to spotlight the creator economy, a driving force for the next generation of small business. This collaboration presents a unique opportunity for an emerging creator to take a step closer to achieving their own greatness and embodies Visa’s commitment to empowering creators,” said Mary Ann Reilly, chief marketing officer of North America, Visa.
NBCU has hired promotional and content moderation partner Enteractive Solutions Group out of Burbank, Calif., to assist with the casting call. Go here for eligibility requirements and terms.
The 2024 Paris Olympics will run across the networks of NBCUniversal and Peacock from July 26 through August 11, 2024, and its coverage of the Paris Paralympics runs August 28 through September 8, 2024.