ESPN BET, ESPN’s newly launched sportsbook brand, released “Big Man,” the latest spot in its advertising campaign and brand platform, “What a Play,” which it and sports-betting firm PENN Entertainment produced in collaboration with creative agency Arts & Letters.

The campaign highlights the relationship between passionate sports fans and gaming, showing fans talking about their favorite sports during everyday moments. In the above spot, two fans are discussing the lack of a role of the so-called “big man” in the modern fast-flowing NBA – a position with which ESPN analyst and former NBA big man Kendrick Perkins agrees to disagree. Also, he’s not giving back the chips any time soon after that terrible take.

In “The Elements,” a group of guys discuss the power of cold-weather NFL teams while grilling around the barbecue, and Get Up host Mike Greenberg seems gleefully ignorant of the irony of his position.

Other spots in the campaign include “As Long as We All Had Fun,” featuring SportsCenter anchor Scott Van Pelt, and “You Had to Be There,” featuring SportsCenter anchor Elle Dunne, both of which were launched late last year.

“Sports betting is, at its core, an extension of fandom. This ESPN BET launch campaign aims to bring that connection point to life in entertaining ways, while drawing upon the deep love and connection fans have to ESPN. The spots, which utilize some of ESPN’s most prominent talent, embody the excitement and moments in sports that betting serves to amplify,” said Aubrey Levy, SVP of marketing, Penn Interactive, in a statement.

“‘What a Play’ is synonymous with sports, sports betting, even ESPN highlights (such as SportsCenter Top Plays),” said Seth Ader, vice president of brand marketing, ESPN, also in a statement. “We believe it is a simple, relatable message that will soon be synonymous with ESPN BET, our branded sportsbook app.”

ESPN BET, which is available on iOS, Android and web, went live in 17 states on November 14.

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