Who needs years of training and practice to make the NBA when potential players have NBA 2K24 on PlayStation 5?

PlayStation maker Sony Interactive Entertainment, in partnership with Take-Two Interactive and its 2K Games’ NBA video game simulation series NBA 2K24, debuted ad campaign “Get Ahead of the Game” on December 4.

The :30 anthem spot stars Portland Trail Blazers’ star rookie and third overall NBA draft pick Scoot Henderson who says he’s gotten to where he is due to all the time he’s spent playing NBA 2K24.

The spot, which is created by adam&eveDDB NYC and directed by Kitao Sakurai, also features voiceover by Shaquille O’Neal. The integrated campaign will include national broadcast, connected TV, as well as social and digital executions, and runs through December 31.

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CREDITS

Client: Sony Interactive Entertainment

SVP, Head of Global Marketing, Sales & Business Operations: Eric Lempel

SVP, Global Marketing: Andrea Perez

VP, Global Marketing: Isabelle Tomatis

VP, Global Partner Marketing, Analytics & Monetization: Shelby Cox

Director, Global Brand Marketing: Adam Grant

Director, Global Partner Marketing: Josh Viloria

Sr. Partner Marketing Team Lead: Alexander Terry

Sr. Partner Marketing Manager: Jose Sa

Sr. Manager, Brand Marketing: Dianne Segovia

Brand Marketing Manager: Melanie Kwan

Partner Marketing Manager: Marcus Tyne

Client: Take-Two, 2K Games

Global Marketing Strategy Director: Dana Tarricone

Senior Global Creative Director: Justin Wright

Global Marketing Strategy Manager: Alena Kleinbrodt

Manager, First Party Marketing: Jenna White

Director, Global Licensing: Morgan Younger

Manager, Global Licensing: Reilly Fellner

Manager, Global Communications, 2K: Paige Farrell

Creative Agency: adam&eveDDB NY

Chief Creative Officer: Rick Brim

Executive Creative Directors: David Brown, Daniel Bonder

Creative Director: Joel Francke

Associate Creative Directors: Clarissa Dale, Stacie Larsen

Managing Director: James Rowe

Executive Strategy Director: Stuart Harrison

Head of Production: Abbie Noon

Agency Producer: Scotty Schuckies

Account Director: Andy Chang

Account Supervisor: Daniela Piro

Senior Project Manager: Rikki Greenspan

Strategist: Annie Dreyer

Production company: Prettybird

Director: Kitao Sakurai

Audio: Wave

Post Production: Parliament

Colorgrade: Rare Medium

Music Company: The Hogan

Tags: 2k games adam&eveddb; nba 2k24 sony interactive entertainment sony playstation 5 take-two interactive


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