Who needs years of training and practice to make the NBA when potential players have NBA 2K24 on PlayStation 5?
PlayStation maker Sony Interactive Entertainment, in partnership with Take-Two Interactive and its 2K Games’ NBA video game simulation series NBA 2K24, debuted ad campaign “Get Ahead of the Game” on December 4.
The :30 anthem spot stars Portland Trail Blazers’ star rookie and third overall NBA draft pick Scoot Henderson who says he’s gotten to where he is due to all the time he’s spent playing NBA 2K24.
The spot, which is created by adam&eveDDB NYC and directed by Kitao Sakurai, also features voiceover by Shaquille O’Neal. The integrated campaign will include national broadcast, connected TV, as well as social and digital executions, and runs through December 31.
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CREDITS
Client: Sony Interactive Entertainment
SVP, Head of Global Marketing, Sales & Business Operations: Eric Lempel
SVP, Global Marketing: Andrea Perez
VP, Global Marketing: Isabelle Tomatis
VP, Global Partner Marketing, Analytics & Monetization: Shelby Cox
Director, Global Brand Marketing: Adam Grant
Director, Global Partner Marketing: Josh Viloria
Sr. Partner Marketing Team Lead: Alexander Terry
Sr. Partner Marketing Manager: Jose Sa
Sr. Manager, Brand Marketing: Dianne Segovia
Brand Marketing Manager: Melanie Kwan
Partner Marketing Manager: Marcus Tyne
Client: Take-Two, 2K Games
Global Marketing Strategy Director: Dana Tarricone
Senior Global Creative Director: Justin Wright
Global Marketing Strategy Manager: Alena Kleinbrodt
Manager, First Party Marketing: Jenna White
Director, Global Licensing: Morgan Younger
Manager, Global Licensing: Reilly Fellner
Manager, Global Communications, 2K: Paige Farrell
Creative Agency: adam&eveDDB NY
Chief Creative Officer: Rick Brim
Executive Creative Directors: David Brown, Daniel Bonder
Creative Director: Joel Francke
Associate Creative Directors: Clarissa Dale, Stacie Larsen
Managing Director: James Rowe
Executive Strategy Director: Stuart Harrison
Head of Production: Abbie Noon
Agency Producer: Scotty Schuckies
Account Director: Andy Chang
Account Supervisor: Daniela Piro
Senior Project Manager: Rikki Greenspan
Strategist: Annie Dreyer
Production company: Prettybird
Audio: Wave
Post Production: Parliament
Colorgrade: Rare Medium
Music Company: The Hogan
Tags: 2k games adam&eveddb; nba 2k24 sony interactive entertainment sony playstation 5 take-two interactive