Four tennis legends face off playing America’s favorite new sport, pickleball, in ESPN’s Pickleball Slam 2.
Last year’s Slam champion, Andre Agassi, pairs up with his wife, tennis icon Steffi Graf, to take on John McEnroe, who Agassi defeated last year, and Maria Sharapova. Agassi is sure he and Graf can take it all while McEnroe is in it for revenge.
Miami-based 2C again teamed with ESPN to create the above spot, pairing smack talk with fun footage, bold graphics and an energetic soundtrack, all crafted to draw viewers back to the action.
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CREDITS
Client: ESPN
EVP, Creative Studio & Marketing: Tina Thornton
VP Marketing, Storytelling & Audience Expansion: Rachel Epstein
Associate Director, Sports Marketing: Christina Ryan
Associate Manager, Emerging Properties & Brands: Stennett Smith
Sr. Director, Grande & Leonard Creative: Ryan Campbell
Sr. Director, Grande & Leonard Creative: Chris McClure
Assoc. Director, Grande & Leonard Creative: Shaun Leska
Assoc. Design Director, Grande & Leonard Creative: Alex Zartman
Sr. Interactive Designer, Grande & Leonard Creative: Jessica Gardner
Project Manager, Marketing Operations: Michelle Spaulding
Assoc. Director, Marketing Production: Matthew Cheron
Assoc. Producer II, Marketing Production: Jonathan Little
Production Coordinator, Marketing Production: David Wimberly
Production Coordinator, Marketing Production: Sean Andersen
Intern, Marketing Production: BreAnna Torres
Agency: 2C
Executive Creative Director: Chris Sloan
VP of Operations, Executive Producer: Bob Cobb
Creative Director, Producer: Jeff Mielcarz
Senior Editor: Jesus Martinez
Graphic Designer: Aaron Magee
Audio Engineer: Cesar Haliwa, Andy Stermer
Contributors
Voiceover Talent: Mike McColl
Tags: 2c creative espn pickleball