Four tennis legends face off playing America’s favorite new sport, pickleball, in ESPN’s Pickleball Slam 2.

Last year’s Slam champion, Andre Agassi, pairs up with his wife, tennis icon Steffi Graf, to take on John McEnroe, who Agassi defeated last year, and Maria Sharapova. Agassi is sure he and Graf can take it all while McEnroe is in it for revenge.

Miami-based 2C again teamed with ESPN to create the above spot, pairing smack talk with fun footage, bold graphics and an energetic soundtrack, all crafted to draw viewers back to the action.

RELATED: Tennis Legends Take Up Pickleball Like the Rest of Us

CREDITS

Client: ESPN

EVP, Creative Studio & Marketing: Tina Thornton

VP Marketing, Storytelling & Audience Expansion: Rachel Epstein

Associate Director, Sports Marketing: Christina Ryan

Associate Manager, Emerging Properties & Brands: Stennett Smith

Sr. Director, Grande & Leonard Creative: Ryan Campbell

Sr. Director, Grande & Leonard Creative: Chris McClure

Assoc. Director, Grande & Leonard Creative: Shaun Leska

Assoc. Design Director, Grande & Leonard Creative: Alex Zartman

Sr. Interactive Designer, Grande & Leonard Creative: Jessica Gardner

Project Manager, Marketing Operations: Michelle Spaulding

Assoc. Director, Marketing Production: Matthew Cheron

Assoc. Producer II, Marketing Production: Jonathan Little

Production Coordinator, Marketing Production: David Wimberly

Production Coordinator, Marketing Production: Sean Andersen

Intern, Marketing Production: BreAnna Torres

Agency: 2C

Executive Creative Director: Chris Sloan

VP of Operations, Executive Producer: Bob Cobb

Creative Director, Producer: Jeff Mielcarz

Senior Editor: Jesus Martinez

Graphic Designer: Aaron Magee

Audio Engineer: Cesar Haliwa, ​Andy Stermer

Contributors

Voiceover Talent: Mike McColl

Tags: 2c creative espn pickleball


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