The NFL Network enlisted Miami-based creative collaborators, The A Team, to create a two-tier campaign for the NFL’s upcoming Pro Bowl Games in Orlando, Fla., over the weekend of February 1-4. The campaign is built to raise awareness of the NFL’s shift to its new flag-football format while highlighting some of the league’s biggest stars, including Eli and Peyton Manning as rival flag-football team coaches.
The initial phase aimed at driving event attendance to the brand-new location, while the second phase focused on amplifying viewership for the televised skills competitions and flag football showdown.
Phase One – Ticketing
Phase Two – Tune In
“Our goal was to show the intensity and fun that will highlight the week with the biggest emphasis focusing on the grand finale, the flag football showdown,” said The A Team’s Ben Frank in a statement. “Using a vibrant design package, we highlighted some of the action-packed and adrenaline filled moments one can expect from this year’s Pro Bowl Games.”
CREDITS
Client: NFL Network Creative Marketing
Chief Marketing Officer: Tim Ellis
SVP, Social, Influencer and Content Marketing: Ian Trombetta
SVP, Global Brand and Consumer Marketing: Marissa Solis
VP, Head of Content Marketing: Tony Isetta
VP, Global Brand and Consumer Marketing: Rhett Nichols
Director Global Brand and Consumer Marketing: Jackie Finn
Senior Coordinator Global Brand and Consumer Marketing: Caroline Davis
Executive Producer: Chris Hill
Senior Creative Director: Nate Steele
Creative Director: Joseph Lovallo
Senior Producer: Alison Maddern
Production Coordinator: Emily Perrone
Music Supervisor: Simone Benyacar
Agency: The A Team
Creative Director: Ben Frank
Executive Producer: Nikki Blaszyk
Design Director/Designer: Luis Martinez
Creative Director: Marni Wagner
Senior Editor: Jeff Morelli
Designer: Tony Agliata
Animator/Colorist: Dmitri Zavyazkin
Audio Engineer: Cesar Haliwa
Tags: nfl pro bowl the a team