On the strength of nearly 558 million TV ad impressions, ABC tops this week’s chart with a teaser for A Million LIttle Things — and also grabs second place with a promo for Single Parents.

For the first time in months, broadcast networks also sweep the rest of the top five, with NBC grabbing third and fifth place to drive viewers to, respectively, New Amsterdam and Manifest, and CBS promoting God Friended Me in fourth place.

Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through Sept. 30.

1) A Million Little Things, ABC

Impressions: 557,607,486
Attention Score: 88.12
Attention Index: 71 (29% more interruptions than avg.)
Imp. Types: National 87%, Local 11%, VOD/OTT 2%
In-network Value: $7,557,458
Out-of-network Est. Spend: $1,090,203

2) Single Parents, ABC

Impressions: 344,320,623
Attention Score: 86.16
Attention Index: 61 (39% more interruptions than avg.)
Imp. Types: National 89%, Local 9%, VOD/OTT 2%
In-network Value: $2,394,567
Out-of-network Est. Spend: $841,321

3) New Amsterdam, NBC

Impressions: 279,692,091
Attention Score: 86.07
Attention Index: 60 (40% more interruptions than avg.)
Imp. Types: National 91%, Local 7%, VOD/OTT 2%
In-network Value: $3,812,181
Out-of-network Est. Spend: $468,366

4) God Friended Me, CBS

Impressions: 277,753,801
Attention Score: 90.69
Attention Index: 90 (10% more interruptions than avg.)
Imp. Types: National 91%, Local 8%, VOD/OTT 1%
In-network Value: $7,831,991
Out-of-network Est. Spend: $314,629

5) Manifest, NBC

Impressions: 254,290,313
Attention Score: 84.91
Attention Index: 56 (44% more interruptions than avg.)
Imp. Types: National 90%, Local 8%, VOD/OTT 2%
In-network Value: $2,709,803
Out-of-network Est. Spend: $274,803

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Tags: a million little things abc promo mojo single parents


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