Heading into fall programming, French Canadian channel TVA presents itself as a mover and a shaker—literally—with a promo featuring many of its shows’ stars busting a move.
They come together to celebrate, through freedom of movement, the entertainment value of the broadcaster. The action-driven spot ‘ça bouge’ (it moves), pays tribute to a range of different dance styles—from urban, hip-hop and parkour, to classic, Hollywood, neo-Broadway and even cheerleading.
It’s also an opportunity to promote the channel’s new dance variety show Revolution with Beyonce’s dancers Les Twins and Son You Think You Can Dance’s Jean Marc Généreux.
CREDITS
Client: TVA group
Client: Bernard Fabi
Executive producer: Salvatore Scali
Creative Director: Christian Langlois, mémoire liquide
Director: Christian Langlois, mémoire liquide
Creative Team: Martin Thibault, Salvatore Scali, Christian Langlois
Production Manager and Producer: Jessy Tremblay
Director of Photography: Alexandre Bussière
Choreographer: Sarah Lefebvre
1st Assistant Director: Jacob Potashnik
Editor: Patrice Jolicoeur
Post, VFX and Color Grading: François Nadeau
Production Designer: Annie Gignac
Music: Cult Nation
Mix: Jean David Peron, Cult Nation
Production House: TVA Group
Dancers: José Flores, Lou Ansellem, Christian Garmatter, Stacey Désilier, Justin Corbo, Sarah Lefebvre
Talent: Gino Chouinard, Marie-Claude Barrette, Paul Larocque, Nadège St-Phillipe, Guy Nadon, Sonia Benezra, Charlotte Aubin, Guy Jodoin, Bianca Gervais, Eric Bruneau, Anne- Elizabeth Bossé, Larry Bourgeois, Laurent Bourgeois, Alice Morel, Julie Bélanger, Lydia Bouchard, Jean Marc Généreuxt