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“It’s hard to make a difference if you don’t use your voice,” say stars of WeTV, encouraging viewers to vote in the mid-term elections on Nov. 6. “When we vote, we decide who speaks for us, and it’s never been more important to be heard.”
The national spots, which began airing on the network’s linear and social channels on Thursday, feature WE tv celebrities such as Romeo Miller, Angela Simmons, Trina Braxton, Towanda Braxton, Bossip’s Tyler Chronicles and more.
Viewers are directed to NAACP.Org/Vote for more information. In addition to WE tv platforms, the NAACP will also distribute the campaign via its Twitter, Instagram and Facebook accounts, and naacp.org/vote will serve as a hub for resources and information regarding voting.
“We are proud to work with our partners at the NAACP on a spectrum of activities, all designed to encourage our influential African-American audience to vote in the upcoming mid-term elections,” said WE tv President Marc Juris in a statement. “Our Thursday night viewers are highly engaged with our brand across multiple platforms, creating a perfect opportunity to deliver a powerful and targeted ‘get out and vote’ message. The right to cast a ballot is more important than ever before and WE, along with the NAACP, really can make a difference.”
“The NAACP has always been a leader in the struggle to improve the lives of black people in America and we are excited to join WE tv in this partnership to engage their viewers to make their voices heard in November,” said NAACP President Derrick Johnson. “There is too much at stake for this election. The decisions that we make now will have a five-year effect that will possibly change the entire face of our Congress. We each have the power, not just vote, but also to empower others to make our voices heard at the ballot box. We must vote in far greater numbers because our lives, our very existence depends on it.”