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Please email all questions to dailybrief@promax.org


editorial director

PAIGE ALBINIAK :: paige@promax.org

Promax Offices

5700 Wilshire Blvd, Suite 275
Los Angeles, CA 90036
310-788-7600

the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of Promax, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

EDITORIAL STAFF

PAIGE ALBINIAK
Editorial Director
paige@promax.org

Cate Lecuyer Marian
Digital Content Producer
cate.lecuyer@promax.org

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contact us

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editorial director

PAIGE ALBINIAK :: paige@promax.org

Promax Offices

5700 Wilshire Blvd, Suite 275
Los Angeles, CA 90036
310-788-7600

Please email all questions to dailybrief@promax.org


the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of Promax, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.


Advertise with Brief

Please contact:

Stephen Earley
Vice President, Sponsorships
stephen.earley@promax.org
310-789-1551

David Tilove
Manager, Strategic Partnerships
david.tilove@promax.org
310-789-1504

Hot Spots FAQ

DIRECTIONS TO SUBMIT:

Email the link to a live and public YouTube or Vimeo video as well as the title of the spot to Daily Brief at dailybrief@promax.org.

Please include relevant information with your submission, including the show’s premiere date, any special design techniques used in the making of the spot, and whether this is part of an overall rebrand strategy. The more information, the better.

Please also include any appropriate credit information, including client, agency, production company or director. We will make every effort to include credit information where appropriate.

WHAT DO I NEED IN ORDER TO SUBMIT?

1. Link to a public and live YouTube or Vimeo video

2. Name of the spot

3. Important information for the spot

4. Credits

WHAT TYPE OF WORK CAN I SUBMIT?

Any current media marketing promotion or design video content made for broadcast on-air or online. This includes work promoting media including television, digital, radio, etc., across the spectrum of entertainment, news, sports and so on. We also accept special projects and show opens and branding/rebranding packages for consideration. We do not accept company or sizzle reels. Ideally, we run campaigns in line with when they premiere on air or online so the sooner we can receive materials, the better. We generally do not run spots that are several months old.

If possible, please make your spot available to all countries and regions so all Promax members can see your work. If the spot has any non-English dialogue or voiceover, please include English subtitles where possible.

HOW OFTEN CAN I SUBMIT?

You can submit as many spots for consideration as often as you’d like, but our policy is to run work that began its original run within the last few weeks, and we try not to run work from the same company more than twice a month.

WHEN WILL MY SUBMISSION BE FEATURED?

Unfortunately, due to the high volume of submissions received, not all spots will be featured on Daily Brief. Most spots that are chosen by the editors are featured within 2-3 weeks of their submission date. We cannot guarantee if or when your submission will run.

WILL I BE NOTIFIED IF MY SUBMISSION IS GOING TO RUN?

We generally do not notify companies before running their work, but if you have questions you may contact the editorial department at dailybrief@promax.org.

WHO DO I CONTACT IF I HAVE QUESTIONS?

Please email all questions to dailybrief@promax.org.


Editorial Policy

The mission of Daily Brief is to serve the overall mission of Promax in the areas of Education, Information, Leadership, Community Engagement and Inspiration by ensuring:

a) Content Excellence: creating, curating and distributing the richest, most relevant and most rewarding content;

b) Activation Excellence: activating this content and this community through the most dynamic and engaging channels, including social media, conferences and podcasts;

c) Connectivity Excellence: Persistently connecting back to Promax and its membership.

Daily Brief is a journalistic organization housed within Promax designed to serve both Promax members as well as the TV industry at large. While Daily Brief is part of Promax, its main mission is to provide information, education, community and inspiration to anyone involved in the television industry and more specifically, entertainment marketing. The content found in Daily Brief is journalistic in nature and does not exist to provide publicity for Promax, Promax members or any entity, although occasionally articles that appear on Daily Brief may serve members’ or others’ promotional interests.

Daily Brief adheres to journalistic standards. That means its primary goals are fairness, accuracy, integrity and truth. Daily Brief’s reporters, writers and editors are tasked with presenting all sides of a story, as well as quoting sources with precision.

To that end, Daily Brief’s reporters, writers and editors may agree to share on-the-record quotes with interviewees and sources prior to publication. Quotes may be “cleaned up” prior to publication, with “ums” removed or extraneous words deleted, but all quotes must be presented as close to the original as possible, with the speaker’s intent and context fully preserved.

While on-the-record quotes may be shared ahead of publication for approval, it is not Daily Brief’s policy to share entire stories with subjects prior to publication. This is standard journalistic practice so as to avoid giving control over the reporting, writing and presentation to the other entity, as well as to avoid having any conflict of interest.

Incorrect facts — no matter how small — can and should be corrected as soon as possible. If a fact isn’t entirely wrong, but is under question or is subjective in nature, it may also be noted in a correction. Daily Brief’s small team checks its own facts. That said, Daily Brief’s reporters, writers and editors are not expected and are not obligated to make changes to subjective phrases, such as descriptions, for subjective reasons or objections.

It is not Daily Brief’s objective to present any company or entity — whether Promax member or not — in a favorable or an unfavorable light. It is Daily Brief’s mission to cover the business of TV media marketing, with fairness, truth, accuracy and integrity. As a result, one entity’s positive phrasing may be another’s negative phrasing, with a constant aim on keeping the story fair, accurate and truthful.

Stylistically, Daily Brief refers to the AP Stylebook.

Submissions to Hot Spots are guided by an FAQ. Both Hot Spots and The Work selections are chosen by Daily Brief’s editorial team from submissions as well as their own searches. Selections are subject to Daily Brief’s editorial process.


Entries tagged with: Not-so-pretty

Digital Shout! Factory Brings ‘ReBoot’ Marathon to Twitch

Marathons have become Shout! Factory TV staple year-round; its partnership with Twitch highlights new TV frontier.

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Digital Everyone Is Moving In With Titanium Rex on Crackle’s ‘SuperMansion’

And cranky old ex-superhero -- voiced by Bryan Cranston -- doesn't like it at all.

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Sports Turner to Launch Live Sports Streamer Out of ‘Bleacher Report’

Sports news site will feed ‘B/R Live,’ launching on iOs, Android and web Saturday, April 7.

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Work Earth, Mars Go to War in Syfy’s ‘The Expanse’

Cast and crew discuss what’s new in season three.

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Hot Spots Katie Couric Asks Hard Questions in Nat Geo’s New Show

Viewpoint Creative's series of quick cuts illustrates those questions.

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Digital Teen Discovers Power to Teleport in YouTube’s ‘Impulse’

Drama from Doug Liman is set to debut this summer.

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Work ‘Into the Badlands’ Reveals New Enemy in Bloody Look at Season…

‘Join us or die’ is the mantra of Pilgrim, a religious zealot with plans to build a new kingdom.

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Work Lennie James Joins Cast When AMC’s ‘FTWD’ Returns

Time jump brings 'Fear the Walking Dead''s timelines in concert with show that started it all.

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Podcasts The Daily Brief Podcast: Twentieth TV’s Michael Teicher

Veteran media sales executive discusses this year's upfronts, where syndication stands in annual ad-buying bonanza.

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Top Stories Step into David Haller’s Head with ‘Legion’ Video Installation

Interactive experience uses technology to play with altered states of reality that reflect the powerful mutant’s mind.

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Top Stories GSN Reveals Two New Strips at Upfront

Network also renewed ‘Snap Decision’ and picked up docuseries ‘Cover Story.’

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Digital Netflix Renews ‘One Day At A Time’ for Season Three

Series will return with 13 episodes in 2019.

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Top Stories Sponsored Post: Key Questions The Most Creative Companies Ask…

First comes purpose, then comes personnel for the discovery-driven.

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Hot Spots CGTN’s Programming Immerses the World

Perfect Accident produces spot set to score by Stephen Arnold Music.

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Digital Chaos Takes Control in Season 2 of HBO’s ‘Westworld’

Social-media scavenger hunt leads fans to clues about new season, unofficially called "The Door."

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Digital ‘Imposters’ Will See You in the Game

Los Angeles-based Stun sets up personalized social-media stunt for season two of Bravo series.

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Work ‘I’m Dying Up Here’ Takes Comedy Seriously in Season 2

Showtime takes a fictional look at the ‘70s comedy scene that launched the careers of legends such as Robin Williams and…

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Sports Burbank’s New E-Sports Arena is Poised for Industry’s Growth

Overwatch League team LA Valiant is working to build brand loyalty ahead of expected market explosion.

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Hot Spots Tribune’s WPIX Fashions Love Letter to New York City

Station reminds viewers that they are all "New York's Very Own."

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Work

Viewers can click around in search of the premiere date in a fun promo that takes place on series’ set.

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Work ‘Happiest People on Earth’ Face an Apocalypse in ‘The Rain’

Netflix revealed trailer, premiere date for its first Danish series.

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Podcasts The Daily Brief Podcast: For Zahira Ulloa, Portfolio Night Was…

Zahira Ulloa, PromaxBDA promo pathway graduate and now production coordinator at Studio City, shares her career journey thus…

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Hot Spots ABC Is ‘At The Heart of Every Story’

"Let your heart beat here," encourages ABC image spot.

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Top Stories HRTS: Alex Gibney and Co. Chart Rise of TV Documentary

From 2012 to 2017, there’s been a 75% increase in hours devoted to documentaries on cable.

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Work Netflix Pits ‘Sleeper’ Cars Against ‘Supercars’

Think a Ferrari would beat a Honda CRX? Think again, in Netflix's 'Fastest Car.'

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Work FX Immerses Viewers in ‘Legion’ with 360 Video

Trippy season two promo puts viewers inside show’s mysterious orb that zapped up David Haller.

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Work John Legend Preps to Star in NBC’s ‘Jesus Christ…

Network offers first looks at live production of Tim Rice, Andrew Lloyd Webber's musical.

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Digital Ralph Macchio, William Zabka Reignite Their Rivalry in ‘Cobra…

‘Karate Kid’ saga continues in May on YouTube Red.

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Top Stories Alkemy X Hires Executive Producer, VP of Business Development

Eve Ehrich will oversee agency’s commercial and brand production; Cheryl Bohn will present solutions to solve client’s…

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Top Stories Promo Mojo: CBS’ ‘Instinct’ Takes Top Spot

ABC's 'American Idol' reboot drops to second on promo ranker as series gets underway.

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Hot Spots Bacon & Sons Slows Down for ‘FTWD’ Season 4 Campaign

Character-focused campaign shot in super-slow motion on site in Austin, Texas.

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Work Syfy Offers First Look at ‘Nightflyers’

"'Nightflyers' is a haunted-house story on a starship. It's 'Psycho' in space," says George R. R. Martin, who wrote story…

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Top Stories CNE President, #MeToo Founder to Keynote PromaxBDA Conference

First round of speakers includes Dawn Ostroff of Condé Nast, Tarana Burke of #MeToo, Simon Doonan of Barneys.

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Podcasts The Daily Brief Podcast: The Future of TV

Tom Goodwin, EVP and head of innovation of Zenith Media, shares new ways to think about content, monetization and growth…

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Work ‘Legion’ Gets In Your Head Before Season 2

So much of David Haller's world is in his mind -- or is it?

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Top Stories Joe Hadari Joins truTV as SVP, Brand Marketing & Strategy

Will lead innovative, data-driven marketing strategies in the comedy network’s newly created position.

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Work Netflix Indulges its Sweet Tooth with ‘Chef’s Table: Pastry’

Series goes inside the lives and kitchens of four of the world’s most renowned international pastry chefs.

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Hot Spots It’s Just a Perfect Day for BBC Three

BBC's online-only channel uses Lou Reed anthem to tell story about itself and its viewers.

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International Creative Review: Nodomotion

Chilean studio specializes in creating animated graphics around values of flexibility, strong communication.

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Sports ESPN Explores World Cup Cities in ‘The Last Train to Russia’

International soccer reporter Martín Ainstein takes the Trans-Siberian railway to capture the country’s people, food and…

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Sports Seattle Mariners Star in Annual Spring Campaign

Franchise has worked with Seattle-based agency Copacino+Fujikado for past 22 seasons.

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Hot Spots History Anoints Its All-Star Team

Creative agency Roger LA designed and cel animated universe from scratch for promo featuring six of History's favorite reality…

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Top Stories Comedy Central Throws Backyard Bash at SXSW 2018

Fifth year of Austin house party includes games, food, drinks, activities based around network's series.

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Top Stories Rachael Ray Gives Back to Fans at SXSW 2018

Ray hosts three fan-focused venues in Austin during annual SXSW festival.

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Top Stories Showtime Celebrates ‘SMILF,’ ‘The Chi,’…

Showtime House on Rainey Street showcases series, musical acts over final three days of annual festival.

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Top Stories TruTV Expands March Madness Marketing with PSA-Style Campaign

Prior success on social media has led to multiplatform build-out as brand awareness rises and trolling subsides.

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Work ‘Death Row Stories’ Gets Gritty Launch Campaign for HLN Debut

Season three’s new look by 2C plays up intensity of life-and-death struggle to prove innocence.

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Work ‘The 100’ is on Brink of War in The CW’s Jam-Packed Promo

Season five revolves around the fight over the last survivable green valley on Earth.

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Top Stories A+E Celebrates Females in ‘Women’s Upfront’

Company traded its traditional upfront for more casual event that honored contributions from women while highlighting its…

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Hot Spots Yu+Co Makes You Wanna Watch HBO’s Spring Season

New and returning series include season 2 of "Westworld" and limited series "Sharp Objects," starring Amy Adams.

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Top Stories AMC Brings ‘Walking Dead’ Franchise to Movie Theaters

Fan event celebrates series crossover with “The Walking Dead” finale and “Fear” premiere on big screens across the…

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Digital

The survival expert surprises followers by taking them on an outdoor adventure in Facebook Watch series.

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Sports SXSW 2018: Why Traditional Sports Are Eyeing E-Versions

Growing traditional brands requires keeping an eye on where audience is headed, which is exactly what pro sports leagues…

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Work Netflix to Debut Rap Docuseries ‘Rapture’ at SXSW

Series explores the culture of hip hop through the stories and daily lives of artists such as Nas, Dave East and T.I.

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Hot Spots IFC Celebrates St. Paddy’s Day With Movie Marathons

Irish-themed flicks to air on Saturday, March 17, include "Gangs of New York," "The Town" and "Cloverfield."

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Podcasts

Philip Agnello tells story of how he went from producing audio to cutting promos.

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Top Stories Warner Bros. Brings Heroes to the People at SXSW DC Pop Up

Visitors to public activation can see Batmobiles, takes selfies with Superman and grab free coffee.

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Work Freeform’s ‘The Fosters’ to Wrap in June

Series will end with a three-night finale event featuring six guest stars.

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Top Stories WE tv Builds Social Buzz with ‘Bridezillas’ Experiential…

Campaign promoted reality-series reboot with Instagram-worthy pop-up museum in Times Square.

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Top Stories Promo Mojo: ABC Stays on Top with Return of ‘American Idol’

Broadcast dominated in week of Sunday, March 11.

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International State of Our Art: PromaxBDA Europe 2018

Here’s a roundup of some of the most creative, innovative and inspiring marketing campaigns from the past year.

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Hot Spots 2C Takes Cinematic Approach for Season 6 of ‘Bar Rescue’

Host Jon Taffer tells his story over whisky and drums.

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Work The Competition Heats Up in ‘Iron Chef Gauntlet’

“The best have to be better” when season two launches on Food Network.

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International Danish Companies Win Top Honors at 2018 PromaxBDA Europe Awards

TV2 named Marketing Team of the Year, &Co. named Agency of the Year.

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Top Stories Best of Brief: February 2018

“Daily Brief” takes a look back at 5 stories that stood out last month.

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Hot Spots Alkanoids Opens PromaxBDA 2018 Europe in Rome

Rome-based studio uses combination of animation, stop motion and live action for this year's conference open.

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Top Stories ‘American Idol’ Opens to Solid Numbers on ABC

10.3 million viewers tune in to Sunday's opening night.

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Work Gather Round the Table for ‘Roseanne’ Opening Credits

Main titles for ABC’s revival follow same structure as show’s original sequence.

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Work ‘Alexa & Katie’ Tackle High School and Cancer

Netflix’s “funny and heartwarming” sitcom highlights the strong friendship between the two teens.

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Hot Spots ABC Calls All ‘Rule-Breakers’ to ‘American…

"America's Network" launched its version of hit singing show on Sunday, March 11.

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Podcasts The Daily Brief Podcast: SPE’s Kasumi Mihori on Creative…

Creative executive discusses journey from art student to creative executive and the value of sharing that experience with…

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Digital Nickelodeon Brings Social VR Experience ‘SlimeZone’ to IMAX

Marks first time network has made a VR experience available to consumers on a global scale.

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Top Stories NBC Sets ‘Timeless’ Campaign for Return of Time-Traveling…

Turned to show's "Clock Blocker" nation for inspiration, art, merch.

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Top Stories Laundry Hires Michael Bennett to Spearhead New San Francisco…

Executive returns to the agency where he worked for five years as it expands from Los Angeles.

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Hot Spots The Swampfather Holds A Meeting

The Arsenal recreates famous scene from “The Godfather” with a distinctly cajun flavor for History's "Swamp People."

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Podcasts The Daily Brief Podcast: Oscars and Upfronts with Marc Berman

Programming Insider Editor in Chief Marc Berman returns to chat about the week's news with PromaxBDA Editorial Director Paige…

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Top Stories Freeform Bleeps Out ‘Sorry’ for International Women’s Day

#NotSorry campaign challenges women to be unapologetically bold -- like it’s female protagonist in mermaid drama “Siren.”

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Top Stories Cartoon Network Reveals Slate of New Shows from Diverse Creators

Also plans to launch more than 30 new digital games and apps in the 2018-19 season.

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Top Stories Shawn Shahani Joins 3AM as Director of Strategy

He will strengthen how the company turns audience research and data into creative opportunities for entertainment clients.

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Work Drew Barrymore Must Stop Zombie-ism From Spreading

The number of missing people is starting to pile up when ‘Santa Clarita Diet’ returns

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Sports NCAA Women’s Championship Celebrates Female Athletes

ESPN launched the campaign to coincide with International Women’s Day.

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Work Offred Recites the Rules, But Doesn’t Follow Them

Hulu reveals teaser, key art for season two of “The Handmaid’s Tale.”

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International Old Media’s Time Has Come, Says Alexander Bard

Media and other traditional systems must evolve or die, says self-proclaimed cyber philosopher in advance of his keynote…

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Hot Spots Top 5 Hot Spots: February 2018

Featuring the five most-viewed Hot Spots on 'Daily Brief' last month.

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Work ‘Drunk History’ Staggers into Season Five this Summer

Tipsy talent will include Seth Rogen, Vanessa Hudgens and Jack Black as they reenact historical events on Comedy Central.

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Work ‘Nobodies’ Tries to ‘Make It’ on Paramount Network

Melissa McCarthy comedy about Hollywood hopefuls moves from TV Land for season two.

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Work The End of Everything is Coming in FX’s ‘Legion’

Along with lots of teeth chattering, and a choreographed dance scene in season two.

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Sports How Brands Can Best Place Bets on E-Sports

E-Sports fans offer attractive demographics to brands, but how to reach them?

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Top Stories Nickelodeon to Reboot ‘Blue’s Clues,’ Introduce…

Nickelodeon Group President Cyma Zarghami says programming is up 20 percent over last year, as she presents in front of advertisers…

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Top Stories Promo Mojo: NBC’s Winter Olympics Finally Make Way for…

Still, all that Olympics promotion pays off for NBC's "Good Girls," which lands in second place.

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Hot Spots Two Fresh Creative Explains E-Sports

Because there's so much more to e-sports than you might think.

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Work Danger Will Robinson!

Netflix unveils first official trailer for "Lost in Space" reboot.

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Sports Data Matters in E-Sports, but Metrics Remain Limited


But brand builders are looking to get data into mix as soon as possible.

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Sports E-Sports Is Not Just For Nerdy Guys Any More

Women represent growing segment in burgeoning e-sports marketplace to which brands should pay attention.

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Top Stories Starz Brings ‘Vida,’ ‘Warriors of Liberty City,’…

Marketing includes a “Sensory House” activation, screenings and Q&As as network dropped new trailers, photos.

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Sports Fox Sports Unveils 2018 World Cup Marketing Campaign

Network launches 100-day countdown with original theme song, and plans promos, social and digital initiatives.

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Work You Can’t Break ‘Luke Cage’ in Season 2

Netflix reveals teaser with premiere date for bulletproof superhero’s return.

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Podcasts The Daily Brief Podcast: Loyalkaspar’s Scott Lakso on Staying…

Scott Lakso, executive producer at Loyalkaspar, started at company's front desk twelve years ago.

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Top Stories Oscars Drops to Lowest Total Viewership Ever

At 26.5 million viewers, according to Nielsen's Fast National ratings, Oscars fall below 30 million for first time.

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Top Stories Stay at ‘The Shining’’s Overlook Hotel in Oscar Ad

The Academy is clearly not "all work and no play."

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