ABC showcases some of its best and most powerful programs—including American Idol, The Bachelor, Scandal, Grey’s Anatomy, Splitting Up Together, Speechless, The Middle and more—in this new image spot for “America’s Network.”
Design agency The New Blank also rethought ABC’s entire graphics package, and the new look, along with this spot, premiered in ABC’s telecast of the 90th Annual Academy Awards on Sunday, March 4, 2018.
CREDITS
Executive Vice President, Marketing: Rebecca Daugherty
SVP Marketing: Jill Gershman
Creative Directors: Keith Grant, Christina Karaba
Design Director: Lucas Aragon
VP Branding: Pash Pashkow
Design Agency: The New Blank
Writers: We Write Good
Producer: Kent Rensing
Editor: Jerry Dunlap
Editor: Ed Graff