The Seattle Mariners’ annual spring promotional campaign has become something fans love and look forward to. This year is no different with this series of spots by Seattle-based agency Copacino+Fujikado, with whom the Mariners have been working for 22 seasons.
The series of five spots were shot on location at spring training in Peoria, Arizona, by Blue Goose Productions of Mercer Island. Ron Gross directed.
There are many reasons for Big Maple’s name:
Flipping your air is an art form:
Maybe you shouldn’t consult the hitter when considering the pitch:
There are more ways to get hurt in baseball that just getting hit by an errant ball or sliding into home:
Here’s some of the fun the team had behind the scenes while shooting the campaign:
READ MORE: Adweek
CREDITS
Client: Seattle Mariners
Agency: Copacino+Fujikado
Chief Creative Officer: Jim Copacino
Executive Creative Director: Mike Hayward
Group Creative Director: Andrew Gall
Senior Art Director: Andy Westbrock
Account Director: Chris Copacino
Senior Account Executive: Melody Kromer
Agency Director of Production: Kelly Green
Project Manager: Sun Yi
Director: Ron Gross
Producer: Bill Hoare
Director of Photography: Petr Litomisky
Production Manager: Christine DeLuca
Tags: copacino+fujikado