Together, basic cable and young adult network, Adult Swim and virtual reality community and VR media player, WEVR present The Virtual Brainload. The companies’ expectations for the app are high, as its website claims that once you try it you will never be the same.
A virtual reality experience through outer space, The Virtual Brainload is a free app on Google Play. It is also ready for launch with the Google Cardboard headset, sold seperately. Previously only an in-person experiential activation with the Meatwad Fulldome Experience, the companies hope the app will provide an animated presentation of the “backside of reality.” Turner Broadcast’s first foray into the virtual reality sector, the venture opens opportunities for development, programming and advertising.
“As we develop immersive content for our fans, we will keep our advertising partners front of mind and seek out opportunities to extend their brands into these experiences,” said Jill King, senior vice president, consumer and partnership marketing, Cartoon Network, Adult Swim and Boomerang.
Tags: