NBC and FremantleMedia’s America’s Got Talent (AGT) season 10 just got sweeter with a partnership with Dunkin’ Donuts, announced Tuesday.
The collaboration includes on-air integrations and digital activations. AGT Runs on Dunkin’ segments will show sponsored clips from the audition phase, a ‘Dunkin’ Save,’ will allow viewers to vote to save their favorite contestant from elimination, and ‘Dunkin’ Lounge’ segments with exclusive contestant interviews, will air during the live results show. There will also be an online AGT GIF booth, giving viewers a digital-only, behind-the-scenes look at the action, with GIFs directly uploaded to the AGT Tumblr page.
America’s Got Talent premieres tonight on NBC from 8pm to 10pm ET/PT.
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