Following a morning and afternoon at TCA full of CBS, attention later was turned to its premium affiliate, Showtime.

“2015 was a transformational year for our company and for our industry,” said David Nevins, president and newly minted CEO, Showtime Networks Inc. “2016 is going to be year of customized viewing.”

“Every decision we make is driving quality programming. This transitional period comes at an opportune moment. The streaming evolution [has] transformed our company and significantly diversified distribution,” he said.

Showtime is focusing on “cord cobblers,” the new term of the day.

“Individuals and households that creatively manage their household consumption that works uniquely for their needs,” defines Nevins.

“Showtime households tend to be a) big video consumers and b) early adopters,” said Nevins. “This is going to be about choice, and people putting together the bundle that makes sense for them. In most cases, it’s going to be through the traditional distributors, maybe with some add-ons. Trends favor our business model.”

The results have been encouraging, thanks to Showtime’s decision to seek the widest possible distribution on a variety of platforms. In addition to Google, Apple and Roku, Showtime is available as an add-on on Hulu and Amazon Prime.

Nevins calls the move “uniquely aggressive.” It “differentiates us from our competitors,” he added.

“In a new easy-to-sign-up, easy-to-cancel world, we have grown subscribers virtually every single week since July, and grown more than 50% in paid streaming subscriptions. Since The Affair and Homeland, we have continued to grow,” said Nevins.

While Nevins was unable to give hard facts on the number of subscribers (“We’re not at liberty to give any hard numbers today…”), he was quick to point out that “it’s working.”

“We’ve well exceeded where we expected to be at this point,” he said.

To keep earning viewers every month, Nevins is shifting Showtime’s roll-out model from their current Noah’s Ark formula of two shows launching together, to staggered release dates throughout the month (and every month), as with Shameless, Billions and The Circus (January 17), and Darknet (January 31) to kick off 2016.

This will change how the premium network markets its shows, according to Nevins.

“No longer can we depend on Homeland to provide for the launch of The Affair,” he said. “But I just think it’s a reflection of how people want to view. Roughly 80% of viewing in a given week didn’t happen in the specific time period on Sunday night.”

“We’re at the forefront of the nonlinear world,” Nevins said. “It’s more important to be giving customers something new on a regular basis.”

Showtime’s goal is to launch a new series every month, with sports, documentaries and supporting series peppered along the way.

So far, so good with the new strategy.

Shameless has been picked up for a seventh season following last Sunday’s sixth season premiere, which was the series’ highest-rated episode ever.

Premiering Sunday January 17 as part of Showtime’s Free Preview Weekend, Billions is already the most pre-sampled show in Showtime history.

Nevins touted Showtime as the home for the top-rated premium show in the winter with Shameless, in the fall with Homeland, and in the summer with Ray Donovan.

Showtime had plenty of news along with listing their accolades.

House of Lies returns for its fifth season April 10 at 9 p.m. ET/PT, with the cast currently filming in Cuba, the first American scripted program to shoot in the country in decades.

Penny Dreadful comes back May 1 at 10/9c for its third-season premiere, and will feature Tony Award-winning Patti Lupone, who returns to the series as a regular in a “new and related role.” Showtime also released first footage from the upcoming season:

The network debuted key art for Dice, their forthcoming six episode comedy series starring comic Andrew Dice Clay, which will premiere in the spring.

Showtime also revealed a first look at Darknet, a new eight-part docuseries created in conjunction with the guerrilla Vocativ Films, exploring the Internet’s unregulated underbelly, arriving January 21.

Key art for the docuseries also was released:

Ray Donovan returns for a fourth season this summer, and was up over 83% year-over-year on nonlinear platforms for its third season, according to Showtime.

Homeland will be returning stateside for its sixth season, set in the New York area.

Nevins has spoken with showrunner/creator Alex Gansa about a possible endgame for show, but stay calm, Homeland fans.

“It’s not imminent. He [Gansa] sees many seasons to come,” said Nevins.

Nevins announced the pickup of I’m Dying Up Here, a look at the early days of the L.A. stand-up comedy scene, executive produced by Jim Carrey. The show features an ensemble that includes Oscar winner Melissa Leo, Ari Graynor, RJ Syler, Clark Duke, Alfred Molina and Sebastian Stan, with a pilot directed by Jonathan Levine (Bored to Death).

David Lynch is “more than halfway through” the revival of Twin Peaks, according to Nevins, which will premiere in the first half of 2017.

It’s “too early to tell,” if Masters of Sex will return beyond its upcoming fourth season and there’s a “real possibility” that Episodes’ fifth season will be its last.

“We’ll wait and see if white smoke or black smoke comes out of the chimney at the end of that, to see how it will work,” said Gary Levine, Showtime’s president of programming.

There’s still nothing new going on with Dexter, which is “still blazing on our service,” said Levine. “Maybe there will come a time to try, only if stars align. [We’re] not there yet.”

Showtime has found great success with their documentaries, and their music docs specifically. Their first major acquisition of 2016 is Spike Lee’s Michael Jackson’s Journey From Motown to Off the Wall.

The movie features never-before-seen concert film, behind-the-scenes footage and interviews with those closest to him.

Showtime released a preview of the doc:

The film premieres at Sundance this year, and then arrives on air February 5.

“We’ve become sort of the place for these music documentaries. Music is tricky on television. Different people have different favorites,” said Nevins. “Music is generally not terribly universal, but if you do a well done behind the scenes, and give you a piece of the show, you’ll get more people behind it than the core fans of The Eagles, for example.”

Showtime is similarly “excited about how the music industry is responding to Roadies,” said Levine.

Showtime is rightfully stoked for Roadies, the half-hour music-comedy from executive producers Cameron Crowe, man-of-the-moment J.J. Abrams and Winnie Holzman.

As Levine said multiple times, “he had us at hello.”

With Crowe, Lynch, Howard Gordon and others, Showtime is targeting bold creators.

“We pride ourselves on being able to take anyone with a voice and help them shape a series and bring to them any support they need if there’s some gap in their experience,” said Levine. “Distinctive voices are key to our success.”

Brian Koppelman, Andrew Ross Sorkin and David Levien’s Billions continues that trend this weekend, offering a preview of whether or not that successful trend will continue for Showtime in 2016.

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