Having something go “viral” seems to be the name of the game for a successful marketing campaign these days.

But what makes a piece of content actually go viral?

Wharton School of Business professor Jonah Berger sat down with Fast Company recently to break down the science of virality in a new three-minute video, using the Geico “Hump Day” ad as an example.

Check out the brief explanation below:

For more detailed insight into how to make something go viral, check Berger out at the PromaxBDA annual conference in New York City from June 10-12.

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