Lifetime and Febreze partnered for a powerful spot that highlights the challenges, and rewards, of being a mom.
It’s a “24/7 job” that requires “200 percent.” But the response from a son when asked about the one thing he would like to tell his mom makes it all worth it.
CREDITS
Agency: Small Giant
Client: Lifetime / 45th & Dean
Senior Creative Director: Tom Kaniewski (@ 45 & Dean)
Directors: Julia Price Baron & Nick Morrison
Executive Producer: Nick Morrison
Producer: Andrew Rupinski
DP: Ted Rex King
Gaffer & Operator: Seth Coleman
AC: Jordan Stone
Sound: Brian Flood
Media Manager: Sam Warga
Production Assistant: Channa Goodwin
Intern: Sara Reiken
Editor: Michael Kardis (@ Goodbeard)
Story Producer: Desiree Holm
Mix: Joanna Katcher (@ Nice Manners)
Color: Jake Blackstone
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