To celebrate hockey season and the Stanley Cup Final, NBC Sports enlisted Stun Creative to try to find out what hockey really means to hockey fans - and, more to the point, what does the Stanley Cup mean to hockey fans?
For the most part, fans were somewhat speechless when presented with this question, but that didn’t stop NBC Sports.
In a three-minute video, Stun Creative had a real focus group leader ask hockey fans a series of questions about hockey: Are you a fan? What is it about hockey that hits you? What is it about the Stanley Cup playoffs that makes it so amazing? The Stanley Cup is…? This last one left many of the fans speechless, but others responded quickly: “The Stanley Cup is everything.”
But then he led the group down the hall, where the Stanley Cup sat in all its glory, and the candid video saw the pure emotion that the Cup brought out.
“We knew NHL fans are passionate about hockey and their teams, but we didn’t fully anticipate how emotional and excited they would be in the immediate presence of the Stanley Cup,” said Brad Roth, partner at Stun Creative.
[Image courtesy of NBC Sports]
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