NBCUniversal’s new distribution model will allow its sponsor partners, announced yesterday, to advertise in innovative, relevant and streamlined ways for season two of Playing House, out Aug. 4.

Using VOD, which allows viewers to watch the following week’s episode before it airs in the U.S., launch sponsors Comcast, Samsung and Toyota will exclusively be able to provide Playing House-themed creative and brand spots, related to specific episodes of the show.

“As VOD viewing is expected to experience significant growth this year, we are excited to partner with Comcast, Samsung and Toyota to tap into this uncluttered, rich viewing environment,” said Alison Tarrant, EVP NBCUniversal client solutions group.

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