​Having acquired ABC’s “Modern Family” in 2010 for a reported $1.4 million per episode, USA Network is making sure its investment pays off by pushing the syndicated comedy aggressively as it would its own first-run programming. Rallying around a call to “Mofys,” (its nickname for die-hard “Modern Family” fans), USA Network will roll out a slew of on-air and digital initiatives, including viewer testimonials (“Mofy Anonymous”), second-screen components including trivia and polls, and a nationwide search for “the ultimate modern family.”

In addition to being a revenue generator for the network, “Modern Family” could be a launching point for USA’s own original comedies. Read more about it at AdAge.

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