Birchbox, a company that sends subscribers monthly boxes of beauty, grooming and lifestyle samples, has partnered with USA Network to send boxes curated with items promoting the show “Suits.”

The partnership will include customized Birchbox deliveries for women and men, including items such as GO247 shampoo and conditioner, Balla Powder and Lucky Tiger Lip Balm. The boxes will also include tips and ideas on how to achieve the signature look of the characters on “Suits,” which follows a lawyer and a college drop-out masquerading as a lawyer.

Additionally, a series of exclusive related video content will live on Birchbox‘s “Women’s Magazine” and “Men’s Guide,” as well as USANetwork.com, including behind-the-scenes interviews with the “Suits” cast, live-tweeting events, and contests.

Men’s “Suits”-themed Birchboxes begin shipping June 25, with Women’s following July 10 before the series’ July 16 premiere.

Read more at Ad Age.

Brief Take: TV shows are a great fit for Birchbox as people can have a deeper connection to the themed boxes. It also brings a tangible experience to TV, which typically doesn’t have one.

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