“TV Guide” will start pushing more content from CBS in its print version soon.
A new cross-promotion pact will see CBS Interactive featuring “TV Guide Magazine” throughout its online properties as the magazine helps to promote CBS in its print form. CBS Corporation, who co-owns TVGN and holds the “TV Guide” trademark, will use a newly formed section on sites TV.com and TVGuide.com to promote content from the magazine. Other CBS Interactive properties will also begin promoting subscriptions to “TV Guide Magazine” as part of the agreement.
According to Jack Kliger, CEO of “TV Guide Magazine,” the deal “solidifies our relationship with CBS” and “cost-effectively support our subscription business.”
Read more at Deadline.
Brief Take: Though the magazine itself remains independent of the CBS parent company, the cross-promotion deal allows for a natural relationship to build between the digital businesses that is beneficial to both print and Web properties.
[Image courtesy of “TV Guide”]
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