Never underestimate the power of Twitter. The Weather Channel has created a Twitter-powered wind machine in its own offices in order to create some online buzz for Tornado Week. By tweeting using the #TornadoWeek hashtag, viewers increase the wind power in The Weather Channel offices, with the aim to get as close to a real-life tornado as possible.
If they hit 1 million tweets, the office will feel like an F-5 tornado.
Read more about it at Lost Remote.
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