Leading up to PromaxBDA’s big international conference, we are taking a look at the speakers, sessions and panels that make the event memorable. Andy Batkin, CEO of Social Summits, LLC, speaks about his upcoming session, his career and his advice to industry up-and-comers. Don’t miss Batkin’s session at this year’s conference: “PromaxBDA Innovations Committee Presents: Driving Viewers and Review with Creative Social TV Strategies.”
Speaker Name: Andy Batkin
Title: CEO, Social Summits, LLC
Could you summarize your session in 5 words? Build audience, engage longer, monetize.
How do you watch television content? TV in living room and on my iPad.
What do you think is the most important trait of a leader? Listening.
What is your greatest career achievement so far? As a consultant, I built Yahoo!’s business model back in 1995 and we were the media sales rep for Yahoo! for the first two years of their young life.
What one piece of advice would you give to an up-and-comer in this industry? Understand that the consumer is smarter then you are.
How did you get your start in this industry? I have been an entrepreneur almost my whole career and have been fortunate to be using technology for advertising, marketing and promotion since 1981 when interactive was “telephone…” 800 and 900 telephone numbers. I have kept up and have used every interactive technologies for major media and entertainment clients.
For more information for PromaxBDA: The Conference, June 18-20 in Los Angeles, check back at promaxbda.org. Speakers and sessions are being constantly updated.
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