Inspired by the film, The Usual Suspects, the performers for this season of Fox’s The Masked Singer line up in front of judges, including Robin Thicke, Ken Jeong, Jenny McCarthy-Wahlberg and Nicole Scherzinger.
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“Give us your best singing post,” says Scherzinger, while Jeong, not very subtly, tries to get them to reveal themselves early but host Nick Cannon is having none of it.
This year’s cast of characters so far includes Axolotl, California Roll, Dandelion, Doll, Fairy, French Hen, Gargoyle, Gnome, Jackalope, Medusa, Moose and Mustang with more to be determined.
The spot, produced by Los Angeles-based Black Label Content, is airing during Super Bowl LVII on Fox this Sunday, February 12. Season nine of The Masked Singer premieres Wednesday, February 15 on Fox.
CREDITS
Client: Fox
President, Marketing: Darren Shillace
EVP, Creative Advertising: Scott Edwards
EVP, Creative Music: Mamie Coleman
SVP, Creative Advertising: Brian Gawronski
SVP, Visual Innovation Studio: Ian MacRitchie
SVP, Operations: Christy Cofer
VP, On-Air Promo: Brandi Wismann
VP, Broadcast Design: Jesse Hallas
VP, Creative Music: Katy Gavillet
Director, Creative Advertising: Craig Stinson
Director, Creative Music: Ryan Kofman
Design Director: Albert Romero
Editor: Eric Ferguson
Compositors: Michael Wynne, Daniel Robichaud
Studio: Black Label Content
Director: Shane Ryan Valdéz
Production Design: Marcelle Gravél
Producer: Norm Reiss
Production Management: Samantha Gershberg-Clements
Founder/Executive Producer: Joseph Uliano
Tags: black label content fox hot spots super bowl lvii the masked singer