Paramount Plus turned to Los Angeles-based creative agency Mocean to help it amplify the many Black voices that are heard across its platforms during Black History Month.
Framed in a bright and bold palette, the spot reminds viewers of all of the Black talent that appears both in front of and behind the camera across Paramount’s programs, such as Devotion, The Equalizer, Evil, The Game, The Good Fight, throughout the Star Trek franchise and more.
Explore the collection at Paramount Plus’ Black Voices Matter hub.
CREDITS
Client: Paramount Plus
Executive VP, Brand Creative: Terry Minogue
Senior VP, Design: Matt Hernandez
VP, Brand Creative: Janine Evangelista
VP, Marketing: James Stewart Cullen
Senior Creative Director: Jedd Scherr
Creative Director: Emmanuelle Leboeuf
Campaign Manager: Gillian Kuhlman
Associate Producer: Sydney Swartz
Senior Director: Kim Suarez
Senior Manager: Maria Jose Centeno
Associate Manager: Amanda Ferreira
Senior Director Motion Design: Michael Sutton-Long
Director Design: Scott Regier
Manager Production Management: Aurora Albi-Mercier
Agency: Mocean
CCO: Greg Harrison, Adam Rosenblatt
COO: Erica Coates
Executive Creative Director: Bryan Dedario
Senior Producer: Taylor Taynton
Editor: Phoebe Hendrix
Creative Director, AV Graphics: Jacob Gilbreath
Head of Production, AV Graphics: Cathy Perow
Senior VP, Post Production: Doug Salkin
Conform Artist/Colorist: Joe Whiting
Re-Recording Mixer: Brian Magill
Post-Production Supervisor: Scott Angel, Julia Czoch
Creative Coordinator: Eric Cheng
Senior VP, Client Partnerships: Amy Palmer