​On April 22, The Football League will launch their new platform that tracks fan behavior across its 72 clubs. The social media tool will be able to tell sponsors how its fans are interacting with the clubs’ Facebook, Twitter and other online accounts, which sponsors can then use to tailor their campaigns according to each club and each fan group. It’s a great move toward personalization and a clear winner for The Football League‘s devoted following.

Read more about it at MarketingWeek.com.

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