Los-Angeles based creative agency Roger has had a long and creatively productive relationship with A+E Network’s History. Their most recent work together shows off the fruit of that partnership via the below brand spot, which uses specific animation to create a tone and feel around History’s special set of reality characters.

Roger Creative Director Dane Macbeth joined PromaxBDA Editorial Director Paige Albiniak to discuss how the spot came together, why the teams made the decisions they did around its style of animation and what might be next for the partnership.

CREDITS

Agency: Roger

Executive Creative Director: Terry Lee

Creative Director: Dane Macbeth

Art Director: Jake Portman

Executive Producer: Josh Libitsky

Head of Production: Liz Catullo

Producer: Maggie Robinson, Fayna Sanchez

Designers: Morgan Schweitzer, Insoo Kim, Rob Modini, George Fuentes, Matt Everton, Kevin Jan

2D Animators: Jake Portman, Connie Chan, Stephanie Simpson, Lyuben Dimitriov, Matt Everton, Jamal Otolorin, Geoff Ciccarelli, Kevin Jan

Mixing: Wild Woods

Voice Over: Jason Marks Talent Agency

VO Talent: Jason Stephens, Greg Chun, Ralph Byers

VO Producer: Princy Thomas

Network: History Channel

Chief Marketing Officer: Amanda Hill

Executive Creative Director: Tim Nolan

Senior Creative Director: Matt Neary

Director of Production: Kate Leonard

Production Manager: Kate Rosante

Production Assistant: Alexandra Druck

Previously, Roger and History created these spots together as well:

The Mountain Men are one with their surroundings:

CREDITS

Network: History

CMO: Amanda Hill

Executive Creative Director: Tim Nolan

SVP Brand Creative: Krista Liney

Sr. Creative Director: Matt Neary

Sr. Writer/Producer: Matt Hewitt

Production Manager: Kate Rosante

Agency: Roger

Creative Director: Dane Macbeth

Executive Creative Director: Terry Lee

Art Director: Jake Portman

Executive Producer: Josh Libitsky

Head of Production: Jake Hibler

Producer: Brianna Conrad

Editor/Audio: Sherri Solinger

Designers: Jason Dunn, Jake Portman, Kevin Jan, Tina Hung

2D / Cell Animators: Jake Portman, Zach Eastburg, Jason Carpenter, Kevin Jan, Tina Hung

Dir. Bus. Dev: Drew Neujahr

Mountain Men‘s Eustace Conway on living the natural way:

CREDITS:

Network: History

VP Brand Creative: Krista Liney

Senior Creative Director: Matt Neary

Project Manager: Kate Rosante

Agency: Roger

Executive Creative Director: Terry Lee

Creative Director: Dane Macbeth

Art Director: Jake Portman

Executive Producer: Josh Libitsky

Producer: Brian Wee

Designers: Yuki Yamada, Belinda Rodriguez, Clarissa Tossin, Monica Grue

2D Animators: Jake Portman, Joseph Ahn, Adam Lawrence

Cel Animators: Matt Everton, Taik Lee, Jason Carpenter, Jahmad Rollings, Adam Lawrence, Connie Chan, Joseph Ahn

Dir. Bus. Dev: Drew Neujahr

Composer: Mark Share / Easyfeel

Subscribe to The Daily Brief Podcast on Apple Podcasts, Google Play, Podomatic, Spotify or wherever you get podcasts for newsmaker interviews, in-depth conversations and creative insights, with new episodes delivered each week.

Tags: history mountain men roger the daily brief podcast


  Save as PDF