Los-Angeles based creative agency Roger has had a long and creatively productive relationship with A+E Network’s History. Their most recent work together shows off the fruit of that partnership via the below brand spot, which uses specific animation to create a tone and feel around History’s special set of reality characters.
Roger Creative Director Dane Macbeth joined PromaxBDA Editorial Director Paige Albiniak to discuss how the spot came together, why the teams made the decisions they did around its style of animation and what might be next for the partnership.
CREDITS
Agency: Roger
Executive Creative Director: Terry Lee
Creative Director: Dane Macbeth
Art Director: Jake Portman
Executive Producer: Josh Libitsky
Head of Production: Liz Catullo
Producer: Maggie Robinson, Fayna Sanchez
Designers: Morgan Schweitzer, Insoo Kim, Rob Modini, George Fuentes, Matt Everton, Kevin Jan
2D Animators: Jake Portman, Connie Chan, Stephanie Simpson, Lyuben Dimitriov, Matt Everton, Jamal Otolorin, Geoff Ciccarelli, Kevin Jan
Mixing: Wild Woods
Voice Over: Jason Marks Talent Agency
VO Talent: Jason Stephens, Greg Chun, Ralph Byers
VO Producer: Princy Thomas
Network: History Channel
Chief Marketing Officer: Amanda Hill
Executive Creative Director: Tim Nolan
Senior Creative Director: Matt Neary
Director of Production: Kate Leonard
Production Manager: Kate Rosante
Production Assistant: Alexandra Druck
Previously, Roger and History created these spots together as well:
The Mountain Men are one with their surroundings:
CREDITS
Network: History
CMO: Amanda Hill
Executive Creative Director: Tim Nolan
SVP Brand Creative: Krista Liney
Sr. Creative Director: Matt Neary
Sr. Writer/Producer: Matt Hewitt
Production Manager: Kate Rosante
Agency: Roger
Creative Director: Dane Macbeth
Executive Creative Director: Terry Lee
Art Director: Jake Portman
Executive Producer: Josh Libitsky
Head of Production: Jake Hibler
Producer: Brianna Conrad
Editor/Audio: Sherri Solinger
Designers: Jason Dunn, Jake Portman, Kevin Jan, Tina Hung
2D / Cell Animators: Jake Portman, Zach Eastburg, Jason Carpenter, Kevin Jan, Tina Hung
Dir. Bus. Dev: Drew Neujahr
Mountain Men‘s Eustace Conway on living the natural way:
CREDITS:
Network: History
VP Brand Creative: Krista Liney
Senior Creative Director: Matt Neary
Project Manager: Kate Rosante
Agency: Roger
Executive Creative Director: Terry Lee
Creative Director: Dane Macbeth
Art Director: Jake Portman
Executive Producer: Josh Libitsky
Producer: Brian Wee
Designers: Yuki Yamada, Belinda Rodriguez, Clarissa Tossin, Monica Grue
2D Animators: Jake Portman, Joseph Ahn, Adam Lawrence
Cel Animators: Matt Everton, Taik Lee, Jason Carpenter, Jahmad Rollings, Adam Lawrence, Connie Chan, Joseph Ahn
Dir. Bus. Dev: Drew Neujahr
Composer: Mark Share / Easyfeel
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