In this episode, Valari Staab, president of NBCUniversal Owned Television Stations, and PromaxBDA Chair and NBC EVP Scot Chastain have a refreshingly open and honest chat about what it means to be a leader in the business of television.
Staab and Chastain talk about how she got her start in television back when she was growing up in Texas; how she learned everything about running television stations in small, medium and large markets; and how knowing the art and science of marketing has helped her in her current position overseeing 30 NBC and Telemundo-owned stations.
She also offers inspiration for aspiring creative service and marketing directors: You’re at the center of everything happening at your station, which makes you the perfect candidate to aspire to general manager and other leadership positions.
RELATED: So You Wanna Be a General Manager?
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This episode of The Daily Brief Podcast is brought to you by TiVo: “We’ve been at the forefront of innovation since our inception and our business solutions are no different. TiVo’s Promo Optimizer is a cloud-based tool that allocates and executes your promotional inventory across network brands. Check it out at business.tivo.com. TiVo knows promos.”
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