Fox and Twitter on Tuesday announced a partnership that will see three Fox series — Empire, The Mick and Ghosted — promoted across the social media platform.

Each show will get its own custom-crafted campaign. Twitter will air a weekly live pre-show ahead of Empire starting Wednesday, Sept. 20. The pre-show, which will stream live at 7:30 p.m. ET/4:30 p.m. PT each Wednesday night ahead of new episodes, will feature cast members and guest stars as well as journalists and influencers all talking about the show.

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Marking a Twitter first, the pilot episode of Ghosted, starring Craig Robinson and Adam Scott, will stream every night at 9 p.m. ET/6 p.m. PT starting Thursday, Sept. 21 to Sunday, Sept. 24. The episode will feature an introduction of the show from its stars each night as well as a post-show Q&A on Twitter with members of the show’s cast. Viewers can follow Ghosted on Twitter @GhostedonFOX and join the conversation using #GhostedPremiere.

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Finally, on Tuesday, Sept. 19, Twitter will stream a marathon of The Mick, starring Caitlin Olson. Olson has selected her top-five episodes and these will start streaming on Twitter @TheMickFOX at 11 p.m. ET and 8 p.m. PT. The episodes will stream with an introduction from Olson as well as feature live Tweet participation from the show’s cast and producers using #TheMickBender.

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“With so much competition out there, it’s more important than ever to create innovative ways to promote our shows and connect directly to our viewers,” said Shannon Ryan, chief marketing officer of Fox Television Group, in a statement. “From introducing new fans to Ghosted, to creating a catch-up opportunity with The Mick marathon, to building fan conversation for Empire with the live pre-show, this exciting partnership with Twitter allows us to tailor each initiative for every show.”

The streams for each program an be viewed via the program’s Twitter handle. The Empire live pre-show will be available worldwide, while The Mick and Ghosted streams will be exclusively available in the U.S.

[Images courtesy of Fox]

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