Fullscreen CMO Alan Beard joins PromaxBDA Editorial Director Paige Albiniak to talk about how marketing is rapidly changing from a game of numbers to one of emotional engagement. Figuring out how to enumerate and monetize that engagement is the next challenge on marketers’ plates. Beard and Albiniak also discuss the different between digital marketing and television marketing, and where Beard thinks everything is headed.
Tune in here to listen:
Subscribe to The Daily Brief Podcast on Apple Podcasts, Google Play, Podomatic, Spotify or wherever you get podcasts—and we know you do!—for newsmaker interviews, in-depth conversations and creative insights, with new episodes delivered each week.
![](https://oldbrief.promax.org/images/uploads/Spotify_Logo_CMYK_Green.jpg)
Tags: