Mashable has a study today of many a brand that have taken “advertainment” to new levels. These include, not surprisingly, Red Bull (with such massive stunt campaigns as Felix Baumgartner’s space jump), and also Mike & Ike with its recent tabloid-style breakup of its titular characters. Mike wanted to pursue music; Ike wanted to become a graffiti artist—behold, this clever narrative combining marketing and great character development earned the candy brand more than 1 million Facebook followers.
Advertising agency Droga5 is also highlighted in the piece, for its advertaining work on such projects as Beyonce’s viral “I Was Here” music video for World Humanitarian Day and its 18-minute Spotify documentary following the band Phoenix.
Read the full story at Mashable.
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