SoccerPro magazine has released its annual list of the world’s most marketable athletes and topping the list is Brazilian footballer Neymar. The list takes into account such factors as age, home market, charisma, and the all-important desire to be marketed at all. Poised to be the star of next year’s World Cup in his home country, the already immensely popular Neymar also has a probable lucrative transition onto a European team in his future, meaning his appeal will extend even further into the global realm.
The rest of SoccerPro’s top 10:
1) Neymar – soccer, Brazil
2) Lionel Messi – soccer, Argentina
3) Rory McIlroy – golf, UK
4) Robert Griffin III – football, USA
5) Usain Bolt – athletics, Jamaica
6) Novak Djokovic – tennis, Serbia
7) Lewis Hamilton – motorsport, UK
8) Cristiano Ronaldo – soccer, Portugal
9) Sloane Stephens – tennis, USA
10) Blake Griffin – basketball, USA
Read more about the list at The Drum.
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