Cartoon Network’s animated series The Amazing World of Gumball has expanded to Africa and Eleonora Cremascoli has produced and edited a clever promo for the launch in the African market using emojis.

“African kids mostly have access to the Internet through their mobiles and they communicate massively through the use of emojis,” says the producers in a statement. “At Cartoon Network, we have decided to adopt their language.”

The less-than-a-minute clip describes the premise of the show using emojis instantly familiar to children who use social media. The colorful spot has helped drive viewership of the series up by 36 percent compared with previous months, said a statement by Cartoon Network.

Credits:

Cartoon Network Africa

Producer/ Editor/ Creative Manager: Eleonora Cremascoli

Motion Designer: Justine Vanhuffel

Production Coordinator: Julia Gomez

Sound design/ Mix: A.O.C. Prod

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