If you were hoping to snap up a broadcast ad slot during this year’s Super Bowl XLVIII in New Jersey, you’re out of luck.

Fox announced Wednesday that it had completely sold out the in-game advertising for this year’s match-up, one month earlier than CBS had last year. Fox nabbed upwards of $4 million per 30-second spot according to Ad Age.

The network is no pushing its digital and pre- and post-game inventory. Fox Sports is making the live stream of the game available for free on FoxSports.com, offering an avenue for advertisers who want to reach viewers engaging with the game on Twitter and other social platforms.

And while the broadcast ads are still the big draw during the Super Bowl, digital ads can’t be dismissed anymore as second tier. The NFL and broadcasters have seen huge growth in digital viewing on game day. CBS said that 10 million people watched its live stream of last year’s game between the San Francisco 49ers and Baltimore Ravens on CBSSports.com, with 3 million of those not also watching on a television.

“The demand for in-game advertising time for Super Bowl XLVIII is actually greater than the supply, which is a terrific problem for us to have,” said Neil Mulcahy, Executive Vice President of Fox Sports Sales in a statement. “Fortunately, we have several very attractive, original opportunities on our digital platforms to offer advertisers who want to associate their products with the Super Bowl.

43 advertisers have secured time for brands that include Butterfinger, Doritos, Hyundai, PepsiCo and Chevrolet.

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