​Binge viewing takes up a lot of time for dedicated TV lovers, but a key problem remains that, according to Canal+, “you can’t watch movies while you’re sleeping.”

So Canalpay, the SVOD service from France’s version of Netflix, has created Insomny Coffee, a coffee brand to help viewers stay awake to get in all the TV viewing they desire.

The coffee brand, introduced in the promotional video above, was created to attract viewers to the service (each bag of coffee comes with a code for a free two-month trial subscription to the service). The spot, created with Buzzman Paris, is clever, as it serves as both an advertisement for the new coffee while promoting the subscription service and its offerings.

[Image courtesy of Buzzman]

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