A new custom vignette by creative agency Bark Bark mixes the tone of Discovery Communications’ Investigation Discovery with SONIC for a fun promo that shows brand integration at its tastiest.
The spot combines elements from the true crime show, like confessionals, reenactments and a brooding detective on the hunt for perp, with a comic reveal featuring SONIC’s creamery shakes.
The small production crew worked on a tight budget, and converted a gutted video rental store into a gritty detective’s office to capture ID-inspired B-roll. The detective will also make an appearance on a SONIC commercial to connect to the overall campaign.
Credits:
Investigation Discovery
Eliza Booth, VP Branded Entertainment
Melissa McVey Supervising Producer, Branded Entertainment
Mandy Sprinkel Production Management, Branded Entertainment
Bark Bark
Brian Tolleson, ECD
Karen Grant, VP Client Partnership
Daniel Sattelmeyer, CD & Director
Dustin Frissell, Writer
Jason Sheedy, Senior Producer
Aaron Barnes, Audio & Music Producer
David Brand, Executive Producer
Joe Coleman, Design Director
Keachia Greenidge, Senior Producer, Design & Animation
Brendan Davis, Associate Producer, Design & Animation
Ann Mohammadione, Sr. Project Manager
Tabitha Mason-Elliott, Head of Production
Tags: