​Netflix has always kept its cards close to its vest when it comes to metrics and viewership data, but as the streaming service is seeing a slew of contracts come up for renewal, programmers in the TV industry are starting to press harder for more info.

AdWeek reported Monday that the renewals could reach as high as $7 billion worth of business, and programmers want to know more about who is watching their shows and how they’re being consumed so they can cut a better deal:

“The lack of data ‘runs counter to just about everything else in the industry,’ added Larry Gerbrandt, principal of the consultancy Media Valuation Partners. ‘Netflix could say, ‘We’ll renew, but now your content’s older, and we want to pay you less.’ But if the programmers had viewership data that would show that usage is going up, or [is] at least flat, that would counter that argument.’”

True to form, Netflix declined to comment to AdWeek for their metrics story.

Read More: AdWeek

Brief Take: Netflix’s days of secrecy could be numbered if programmers start refusing to sell without more data.

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