According to 1911’s Women’s Rules of Basketball, female players are to “avoid everything masculine,” “pride yourself in modesty” and “talk only about things you understand.”
But in the words of Mississippi’s Teaira McCowan, “rules are meant to be broken.”
Set to Katy Perry’s “Hey Hey Hey,” Nutmeg’s tease that aired before the women’s NCAA Final Four and Championship Games juxtaposed historical photos and recreations with present-day players in a music-video-style tribute to “all the women who ever picked up a ball.”
And let’s be clear: none of those aforementioned rules apply to them.
CREDITS
Agency: Nutmeg
Executive Creative Director: Fred Salkind
Executive Creative Producer: Doug LeBow
Creative Director: Dave Rogers
Art Director: Karolina Dawson
Network: ESPN
Executive Producer: Aimee Stokes
Coordinating Producer: Kate Jackson
Editorial Director: Thomas Beers
Producer: Lauren Nieves
DP/Art Director: Bryan Brousseau
Wardrobe Designer: Celeste Montalvo
Set Dresser: Tim Ferro
Production Coordinators: Lisa Edward, Amanda Paschal, Amanda Braunlich