Anhelo Reyes has been named Spike TV’s vice president of brand marketing and activation, said Cedric Foster, to whom she will report.

In her new role, Reyes will oversee off-channel marketing for the Spike brand and will develop strategic, innovative and creative marketing plans for the network’s key initiatives.

“Anhelo brings to Spike a wealth of experience as a strategic, forward-thinking marketer who has helped launch major franchises,” said Foster in a statement. “As Spike continues to evolve and broaden its audience, she will play an integral role in our brand development.”

Reyes previously served as Fusion’s VP, marketing at Fusion, an ABC-Univision joint venture, where she led the marketing efforts to launch the network.

Prior to Fusion, Reyes spent seven years with Spike’s fellow Viacom network, Nickelodeon. Her most recent position at Nickelodeon was as VP of property planning and marketing where she oversaw the development of long-term strategic marketing plans to support Nickelodeon’s major program launches. Reyes joined Nickelodeon in 2006 and held several positions within the marketing department including director of consumer marketing and project manager.

During her tenure at Nickelodeon, Reyes worked on several award-winning off-channel marketing programs including the network’s presence at San Diego and New York Comic-Con and the Slime Across America tour, which traveled the U.S. giving fans a hands-on experience with the network’s signature slime. She also played an instrumental role in the strategic plan to launch Teenage Mutant Ninja Turtles as a cross-Viacom priority.

Prior to joining Nickelodeon, Reyes served as manager, marketing and special events at Hispanic Information Telecommunications Network, a non-profit Hispanic TV network where she oversaw the network’s rebrand across all platforms.

Reyes earned a bachelor and master degree in media studies from the New School.

Image of Reyes courtesy of Spike TV.

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