Daily Brief by PromaxBDA has partnered with B&C and attention analytics company iSpot.tv on the weekly Promo Mojo chart, offering data showing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through Feb. 19.
On the strength of 113.2 million TV ad impressions for its promos leading up to its second-season premiere yesterday, TBS’s The Detour takes the top spot, moving up from fifth place last week. It’s the only repeat-appearance promo campaign in our top five.
Meanwhile, ABC hypes the upcoming Jimmy Kimmel-hosted Oscars telecast (No. 4), while CBS plugs The Good Fight (No. 2). And A&E serves up a creepy promo for the final season of Bates Motel (No. 5), while CNN gets serious about laughter in its new series The History of Comedy (No 3).
1) The Detour, TBS
2) The Good Fight, CBS
3) The History of Comedy, CNN
4) 2017 Oscars, ABC
5) Bates Motel, A&E
Data provided by iSpot.tv, Real-time Advertising Metrics
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