Food Network’s new reality series Me or the Menu tops the Promo Mojo ranker for the week ended July 3, making it TV’s most promoted show for a second week in a row.

Cable networks have the edge overall, with Food Network joined by Hallmark Channel — promoting both its Christmas in July festive programming block in third place, and a specific July original-movie premiere, My Grown-Up Christmas List, in fourth.

Two traditional broadcast networks also make the cut: CBS, which hypes its new reality competition The Challenge: USA in second, and ABC, which gives some love to its new comedy game show Generation Gap in fifth.

Notably, The Challenge: USA scores the week’s highest iSpot Attention Index (134), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions may be updated in iSpot’s database as additional airings information becomes available.

1) Me or the Menu, Food Network

Impressions: 298,509,286
Interruption Rate: 1.69%
Attention Index: 94 (6% more interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $1,070,087
Out-of-network Est. Spend: $371,216

2) The Challenge: USA, CBS

Impressions: 264,560,130
Interruption Rate: 1.54%
Attention Index: 134 (34% fewer interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 1%
In-network Value: $2,163,564
Out-of-network Est. Spend: $43,023

3) Christmas in July, Hallmark Channel

Impressions: 248,057,029
Interruption Rate: 3.58%
Attention Index: 99 (1% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $1,244,345
Out-of-network Est. Spend: $0.00

4) My Grown-Up Christmas List, Hallmark Channel

Impressions: 177,952,365
Interruption Rate: 3.63%
Attention Index: 118 (18% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $1,034,743
Out-of-network Est. Spend: $0.00

5) Generation Gap, ABC

Impressions: 167,548,568
Interruption Rate: 3.63%
Attention Index: 96 (4% more interruptions than avg.)
In-network Value: $1,159,204
Out-of-network Est. Spend: $126,514

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Tags: abc cbs food network hallmark channel ispot.tv promo mojo


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