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Jenny Wall is departing Paramount-owned kids network Nickelodeon after three years as chief marketing officer. She will be replaced by Sabrina Caluori, who joined the company last year and is being promoted to executive vice president and head of marketing and brand strategy.
Deadline first reported the news.
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Wall is a former Promax board member. She joined Nickelodeon from Gimlet Media, where she also served as CMO. Prior to that, she was senior VP and head of marketing at Hulu, where she oversaw the launch of The Mindy Project, Difficult People, The Handmaid’s Tale and the streamer’s ad-free and live TV options. Before Hulu, Wall worked as VP of marketing at Netflix and CMO of BLT Communications.
In her new role, Caluori will lead on- and off-air consumer marketing, brand creative and content launches across Nickelodeon’s linear, digital and social platforms. She reports to Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon and chief content officer, kids and family, Paramount Plus.
“Sabrina’s vast experience in brand building and marketing global franchises for linear and streaming will help move Nickelodeon forward as its audiences and platforms continue to grow,” Robbins said in a statement. “Her generous spirit and empathetic leadership is also key to guiding our stellar marketing team during this time of continued industry transformation.”
Caluori will add Vincent Arrico, senior vice president and executive creative director and Sara Francis, vice president of marketing operations, to her existing direct reports.
Caluori joined Nickelodeon in August of 2021 as senior vice president, brand and content strategy. In that role, she oversaw global brand strategy, original programming launches, media planning, digital and social media, and marketing analytics.
Prior to Nickelodeon, Caluori spent 12 years at HBO, most recently as executive vice president of marketing and digital media where she led the digital and social marketing across all of HBO’s brands and programming.
Before that, Caluori headed the account team at the interactive agency Deep Focus, where she oversaw digital media, creative and publicity for clients such as HBO, Miramax, Google, Court TV and Comedy Central.