PromaxBDA is heading to Rome in 2018 for the organization’s annual Europe Conference, and is gearing up for the event by adding two new award categories.

As Europe’s top celebration of excellence in entertainment marketing and design, the PromaxBDA Europe Awards honour the outstanding campaigns, spots, and social media innovations from the past year that delivered audiences, turned viewers into fans, and built brands that connect with the public across the entire European continent.

The two new categories speak to the creative exectuion of experiential marketing, and add value in following current trends. They are:

  • Experiential or Stunt Promotion for a Consumer Event, which will honor the best national or international trade or consumer event display booth, room, or space that promotes a company, program or series. Think setups at events such as San Diego Comic-Con, Sundance, NAB or South by Southwest.
  • Best New Concept/Innovation, which recognizes a breakout concept as a way to promote a channel or programme. Submissions require a reel that showcases this concept and its results

Entries for submissions across 52 categories will remain open until January 4. Winners will be announced 13 March at the Rome Cavalieri Hotel. Register now for PromaxBDA Europe 2018.

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