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Networks and agencies often work closely together to create great promo but the relationship is not always the easiest.
At the Promax Conference in June, CNN and Stun discussed how they pushed the client-vendor relationship to a new edge, with CNN senior writer and producer Jeff Mielcarz traveling out to Los Angeles from Atlanta to embed himself with the Stun team as they worked tirelessly on the campaign for CNN’s original series, The Movies, which premiered on Sunday, July 7.
RELATED: Stun Takes CNN to ‘The Movies’
Mielcarz (middle, above) was joined onstage by Whit Friese, VP and group creative director, creative marketing, CNN; Michael Vamosy, chief creative officer, Stun; Sara Cahill, SVP, executive creative director, Stun; and Sean Houston, creative director, CNN.
RELATED: CNN Inserts Talent Into Favorite Films for ‘The Movies’
Tune in to hear how their experiment turned out in this episode of The Daily Brief Podcast:
[Images courtesy of MemoryScape]
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